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2009-12-14 10:14:59 ET

Serial umber:

77840757 Assignment Information Trademark Document Retrieval

Registration umber:

(NOT AVAILABLE)

Mark (words only):

THE SOUTH BUTT

Standard Character claim:

Yes

Current Status:

Newly filed application, not yet assigned to an examining attorney.

Date of Status:

2009-10-07

Filing Date:

2009-10-02

Filed as TEAS Plus Application:

Yes

Currently TEAS Plus Application:

Yes

Transformed into a ational Application:

Registration Date:

(DATE NOT AVAILABLE)

Principal

Law Office Assigned:

(NOT AVAILABLE)

If you are the applicant or applicant's attorney and have questions about this file, please contact the Trademark Assistance Center atTrademarkAssistanceCenter@uspto.govCurrent Location:

042 -New Application Processing

Date In Location:

2009-10-07

LAST APPLICAT(S)/OWER(S) OF RECORD

1.The South Butt, LLC

Address:

The South Butt, LLCSuite 404 7710 CarondeletClayton, MO 63105United States

Legal Entity Type:

Limited Liability Company

State or Country Where Organized:

Missouri

Latest Status Infohttp://tarr.uspto.gov/servlet/tarr?regser=serial&entry=778407571 of 212/14/2009 7:15 AM

GOODS AD/OR SERVICESInternational Class:

025

Class Status:

ActiveJackets; Shirts; Shorts

Basis:

1(a)

First Use Date:

2007-05-00

First Use in Commerce Date:

2007-05-00

ADDITIOAL IFORMATIO

(NOT AVAILABLE)

MADRID PROTOCOL IFORMATIO

(NOT AVAILABLE)

PROSECUTIO HISTORYOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown nearthe top of this page.

2009-10-13 - New Application Office Supplied Data Entered In Tram2009-10-06 - New Application Entered In Tram

ATTOREY/CORRESPODET IFORMATIOAttorney of Record

Morris E. Turek

Correspondent

MORRIS E. TUREK YOURTRADEMARKATTORNEY.COM167 LAMP AND LANTERN VLG # 220CHESTERFIELD, MO 63017-8208Phone Number: (800) 974-4827Fax Number: (800) 961-0363

Latest Status Infohttp://tarr.uspto.gov/servlet/tarr?regser=serial&entry=778407572 of 212/14/2009 7:15 AM

IN THE UNITED STATES DISTRICT COURTFOR THE EASTERN DISTRICT OF MISSOURIEASTERN DIVISIONTHE NORTH FACE APPAREL CORP.,a Delaware corporation,Plaintiff,v.WILLIAMS PHARMACY, INC.JAMES A. WINKELMANN, JR., andTHE SOUTH BUTT LLC,Defendants.))))))))))))

Case No.:COMPLAINTPlaintiff The North Face Apparel Corp. (“The North Face” or “Plaintiff”) hereby files thisComplaint on personal knowledge as to its activities and on information and belief as to theactivities of others:INTRODUCTIONThe North Face is a company built from the dreams of two young hiking enthusiasts. In1966, they founded a small store in San Francisco where they designed and sold mountaineeringequipment and apparel. They named their store “The North Face” — evoking a mountain’s northface, generally considered the most difficult face to climb. Over the past 43 years, The NorthFace has grown from one small shop in northern California to a world-renowned source of exceptional outdoor adventure equipment and apparel. During the last four decades, THENORTH FACE