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The Honey Pot

The Honey Pot

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Published by gmarta7973
Learn how to capitalize on the changing media landscape by reading The Honey Pot by Dan Kurani. Dan shares his experiences from nearly 10 years of running an award-winning interactive agency, servicing clients like Nike, Vonage, and Universal, to show you how to create lasting value for your brand's audience.

Deeply rooted in the interactive space, The Honey Pot will show you how to achieve better brand alignment, communicate authentically, and most importantly, offer compelling and sustainable value to build your business.


By reading The Honey Pot you'll learn:

* "Pull" marketing strategies that are effective at growing your business
* Which trends you should leverage
* How to grow organically by providing more value to your audience

Once you unleash a strategy of providing real value - customers will find their way to you.
Learn how to capitalize on the changing media landscape by reading The Honey Pot by Dan Kurani. Dan shares his experiences from nearly 10 years of running an award-winning interactive agency, servicing clients like Nike, Vonage, and Universal, to show you how to create lasting value for your brand's audience.

Deeply rooted in the interactive space, The Honey Pot will show you how to achieve better brand alignment, communicate authentically, and most importantly, offer compelling and sustainable value to build your business.


By reading The Honey Pot you'll learn:

* "Pull" marketing strategies that are effective at growing your business
* Which trends you should leverage
* How to grow organically by providing more value to your audience

Once you unleash a strategy of providing real value - customers will find their way to you.

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Published by: gmarta7973 on Dec 15, 2009
Copyright:Attribution Non-commercial

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01/29/2013

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The Honey Pot
 by Dan Kurani
 
 2Copyright © 2009 by Dan Kurani. All rights reserved.Published by Kurani Multimedia, Inc., Red Bank, New Jersey  Visit Dan online at http://www.kurani.comNo part of this book may be reproduced, transmitted, ordisseminated, in whole or in part, in any form or by any means,electronic or mechanical, including photocopying, recording, or any information storage and retrieval system now known or hereafterinvented, without written permission from the author or publisher.Requests for permission to excerpt or quote this work should bemade to the author directly via email (dkurani@kurani.com).This work is based wholly upon the opinions of its author. Neitherthe publisher nor the author make any representations or warranties with respect to the accuracy or completeness of this book and specifically disclaim any implied warranties. The viewpoints expressed in this book may not be suitable for your business and no part of this book should be viewed as specific business advice or strategy recommendations. Neither the publishernor the author shall be liable for any loss of profit or other types of damages. Readers must use their own judgment when evaluating orexecuting any business or marketing strategy. Although software, technology vendors and websites may occasionally be mentioned, this book offers no explicit or exclusiveendorsements. Names and dates have been altered in some of theanecdotal accounts contained within this work to protect theprivacy of those involved.ISBN 978-0-9800051-1-0

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