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analysis of fmcg companies

analysis of fmcg companies

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Published by singh rajnish

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Published by: singh rajnish on Dec 15, 2009
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06/30/2013

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TERM PAPER 
Of 
MARKETING
On the topic of 
ECONOMICS PROBLEMS FACED BY
FMCG COMPANIES
(SUPPORTEDBY DATA) WITH THE LIKELY SOLUTION AND BUSINESS STRATEGY TOOVER COME THESE PROBLEM
SUBMITTED TOSUBMITTED BY
MR. CHANDRASHEKHAR DOGRA RAJNISH SINGHMBA (regular)SEC- RR1902ROLL NO.-RR1902A11REG. NO-10901327
 
 
 
ACKNOWLEDGEMENT 
I am thankful to MR.
CHANDRASHEKAR DOGRA
for providing me the task of preparing the term paper on ECONOMIC PROBLEMS FACED BY FMCGCOMPANIES (SUPPORTED BY DATA) WITH THE LIKELY SOLUTIONSAND BUSINESS STRATEGIES TO OVER COME THESE PROBLEMS. We atlovely in taking challenges and term paper provided me the opportunity to tackle a practical challenge in the subject of ECONOMICS. This term paper tested my patience at every step of preparation but the courage provided by my teacher helped me to swim against the tide and move against the wind.I am also thankful to my friends and parents for providing me help at every step of the preparation of the term paper.
RAJNISH SINGH
 
INDEX
INTRODUCTION1FAST MOVING CONSUMER GOODS (FMCG)HISTORY OF FMCG COMPANIES IN INDIACURENT SITUATIONOVER VIEW OF INDIAN FMCG MARKETPROBLEM OF FMCG COMPANISANALYSIS OF FMCG SECTORS1 STRENGTHS2 WEAKNESSES3 OPPORTUNITIES4 THREATSSTRUCTURAL ANALYSIS OF FMCG INDUSTRY1DESIGN AND MANUFACTURING2MARKETING AND DISTRIBUTIONFORCOSTING OF FMCG COMPANIESSTRATEGY OF FMCG COMPANIES1COMPETITIVE STRATEGIES ALLOWED BY FMCG COMPANIS ININDIA2POWER BRANDS THE NEW FMCG MANTRATOP 10 FMCG COMPANIES IN INDIASOLUTION OF FMCG COMPANIES1WHAT SHOULD THE FMCG PLAYERS DO NOW2DISTRIBUTION BRAND MANAGERS TO BUSINESS MANAGERSREFRENCE

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