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Analyzing the Presidential Candidate Videos on YouTube
by Professor Edward LeeThe Utube Blogwebsite:
http://theutubeblog.com
email:
utubeblog@gmail.com
phone:
614-292-3201
Research assistant:Craig GoldschmidtAugust 2007
 
The Utube Blog study - 1
Abstract
This report examines the use and popularity of videos posted on YouTube by the presidential candidates for the upcoming 2008 election. In March 2007, YouTubelaunched a service on its website called “You Choose ’08,” which provided eachcandidate a channel on YouTube for the posting of campaign videos. The videos of allthe candidates were located on a webpage of YouTube for ease of finding(http://www.youtube.com/youchoose). All of the presidential candidates from theDemocratic and Republican parties have participated in YouTube’s “You Choose ’08,”although it should be noted that the candidates started posting on YouTube at differenttimes (one as early as December 2006), typically depending on when they joined thecampaign. Each candidate decides what videos to post on YouTube and when they are posted. This report analyzes the popularity of each candidate’s videos on YouTube, interms of both (i) the number of views the candidates’ videos have received on YouTubeand (ii) the number of subscribers each candidate’s channel on YouTube has generated.We have reached two basic findings for the presidential candidate videos thus far: (1) the presidential candidates have gained only a relatively modest amount of views andsubscribers to their YouTube videos; and (2) Republican candidate Ron Paul is, by a widemargin, the most popular candidate on YouTube, in terms of the average number of views per video and the number of subscribers to his YouTube channel. He also has the mosttotal views on YouTube for any presidential candidate.
About The Utube Blog
Professor Edward Lee, a specialist in intellectual property and in law, technology, andinnovation, teaches at the Moritz College of Law at The Ohio State University. He alsoruns and edits The Utube Blog (http://theutubeblog.com), which provides up-to-datenews and analysis of the video-sharing industry. The Utube Blog is
not 
affiliated,sponsored, or connected in any way with YouTube or any other company. Nor is itaffiliated, sponsored, or connected in any way with any presidential candidate. Theresults of this study should not be considered an endorsement of any candidate,Democratic or Republican.
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