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Kristina Dudarevitch

Kristina Dudarevitch

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09/28/2013

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Kristina Dudarevitch
Cell 646-842-0799
kdudarevitch@aol.com
MEDIA & MARKETING PROFESSIONAL

Results-oriented marketing, advertising and sales professional with extensive expertise in integrated media
which includes online, social media, print and events. Proven success in exceeding budgeting goals which
resulted in the expansion of existing client business. Proficient in the development of new business.
Extensive knowledge of integrated marketing programs that deliver quantifiable ROI including branding and
awareness, lead-generation and out-of-box programs. In-depth knowledge of online industry including social
media and Media 2.0. Strong interpersonal and relationship building skills with colleagues and clients
including all levels of management; C-Level, VP Marketing, Marketing Directors and Managers. Strong
interpersonal and relationship building skills with all levels of agency personnel including Group Supervisors,
Media Supervisors, Media Planners and Assistant Media Planners. Proficient in strategic planning, CRM,
marketing and sales, online, writing, presentation skills and business development.

EXPERIENCE
Media Planning Consultant - NY, NY 2008 - Ongoing as Needed

\u25cf Media Consultant for LoBo Ads, a full service agency in Long Island. Consulted on
various media planning assignments. Responsibilities include research, write-up of
presentation, recommendation of media, rate negotiation and meeting with representatives
from various media. Involved in all media plan recommendations including magazine,
newspaper and online.

\u25cf Consulted on new business presentations including the gathering of research, the
organization of client presentations and the recommendations of all media.
Online Regional Sales Manager, Vendome Media Group Media Group, NY, NY 2008 -
2008
\u25cfResponsible for the redesign and repositioning of Vendome Media healthcare sites to
accomplish realignment goal of 60%/40% billing print/and online from 80%/20% print and
online.
\u25cf Created and presented business plan on parameters to increase traffic and revenue
including SEO options as well as introduction of new online programs to meet new
billing goals.
\u25cf Acted as the online evangelist for publishers and sales representatives for all online

initiatives.
\u25cf Strategize, present and meet with agency and client prospects to introduce online programs.
Agency prospects included Ogilvy, McCann, PHD, Lowe Group, Initiative Group, OMD and Zenith
Media.

Online Regional Sales Manager, CIO.com, CSO.com NY, NY 2006 - 2007
\u25cfStrategic planning, brand development and online execution for top-line technology
accounts including CA, IBM, Unisys, AT&T, Avaya, HP,
EDS and BMC. These
programs served to increase client branding and awareness and increase lead-generation.

\u25cf Strategic planning, brand development and online execution for top-line agencies
including Ogilvy, Mindshare, OMD, Zenith, Universal McCann, PHD, Lowe Group,
Initiative Media, JWT and PJA.

\u25cf Implemented out-of-box solution for HP Blade Servers campaign that increased awareness
of HP\u2019s reputation as a leading green company.
District Manager/Account Manager, CMP Media, New York, NY 2004 - 2006
District Manager - InformationWeek and Optimize
\u25cfGrew an East Coast territory to 25% over budget through the development and
implementation of marketing platforms including print, online, research, custom
publishing, face-to-face and events.
\u25cf Strategic accounts worked on included CA, Xerox, Canon, Intel, SAP, Kodak and IBM.
Account Manager, Dempa Publications, New York, NY 2004 - 2004
\u25cfResponsible for the growth and maintenance of major consumer electronics accounts
including Sony, Samsung, Panasonic and Toshiba
\u25cf Involvement in prospecting and development of new business accounts.
Consultant Business Development, Hearst Publications, New York, NY 2002 - 2003
\u25cfStrategized on the prospecting and development of non-endemic business which included
spirits, financial and credit card and high-end car companies.
Account Director/Account Executive, CMP Media, New York, NY1997 - 2001
Account Manager/VIN 2000 - 2001
\u25cfIncreased revenue in territory to 35% over budgeted goal of $1.200,000 through
recommendation and implementation of fully integrated media programs.
\u25cf
Created and implemented marketing strategy to launch new publication, Advanced

Trading which resulted in additional revenue of $200,000 in territory, a 40% increase over
projected sales goal. The increase in revenue was key in increasing frequency of
publication from 4 to 8 times the following year.

Account Director - InfomationWeek, InternetWeek and Network Computing 1999 - 2000
\u25cfProspecting and development of Southeast Territory which resulted in territory growth of
30% over goal of $10 ,000,000 in billing through recommendation and implementation of
fully integrated marketing programs.
\u25cf
The increase in territory revenue resulted in year-end sales honors.

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