Results-oriented marketing, advertising and sales professional with extensive expertise in integrated media
which includes online, social media, print and events. Proven success in exceeding budgeting goals which
resulted in the expansion of existing client business. Proficient in the development of new business.
Extensive knowledge of integrated marketing programs that deliver quantifiable ROI including branding and
awareness, lead-generation and out-of-box programs. In-depth knowledge of online industry including social
media and Media 2.0. Strong interpersonal and relationship building skills with colleagues and clients
including all levels of management; C-Level, VP Marketing, Marketing Directors and Managers. Strong
interpersonal and relationship building skills with all levels of agency personnel including Group Supervisors,
Media Supervisors, Media Planners and Assistant Media Planners. Proficient in strategic planning, CRM,
marketing and sales, online, writing, presentation skills and business development.
\u25cf Media Consultant for LoBo Ads, a full service agency in Long Island. Consulted on
various media planning assignments. Responsibilities include research, write-up of
presentation, recommendation of media, rate negotiation and meeting with representatives
from various media. Involved in all media plan recommendations including magazine,
newspaper and online.
\u25cf Strategize, present and meet with agency and client prospects to introduce online programs.
Agency prospects included Ogilvy, McCann, PHD, Lowe Group, Initiative Group, OMD and Zenith
\u25cf Strategic planning, brand development and online execution for top-line agencies
including Ogilvy, Mindshare, OMD, Zenith, Universal McCann, PHD, Lowe Group,
Initiative Media, JWT and PJA.
Trading which resulted in additional revenue of $200,000 in territory, a 40% increase over
projected sales goal. The increase in revenue was key in increasing frequency of
publication from 4 to 8 times the following year.
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