Assignment by : Parveen Singh

VIVEK
AMAR KANT
SHIVANGI
VIKAS
TYPE : PUBLIC (NASDAQ:SBUX)

FOUNDED : IN 1971 ACROSS FROM PIKE PLACE MARKET IN

SEATTLE,WASHINGTON.

FOUNDER(S) : ZEV SIEGEL,JERRY BALDWIN AND GORDON BROWKER.

HEADQUARTER : SEATTLE,WASHINGTON,USA.

KEY PEOPLE : HOWARD SCHULTZ,CHAIRMAN, PRESIDENT AND CEO MARTIN

COLES,PRESIDENT,STARBUCKS INTERNATIONAL TROY
ALSTEAD, CHIEF FINANCIAL OFFICER.STEPHEN GILLETT,CHIEF
INFORMATION OFFICER.

INDUSTRY : RESTAURANTS
RETAIL COFFEE AND TEA
RETAIL BEVERAGES
ENTERTAINMENT
PRODUCTS : WHOLE BEAN COFFEE
BOXED TEA
MADE -TO-ORDER BEVERAGES
BOTTLED BEVERAGES
BAKED GOODS
MERCHANDISE
FRAPPUCCINO BEVERAGES
SMOOTHIES

SERVICES : COFFEE

SUBSIDIARIES : STARBUCKS COFFEE COMPANY

TAZO TEA COMPANY
SEATTLE’S BEST COFFEE
TORREFAZIONE ITALIA
HEAR MUSIC
ETHOS WATER
 SHARE PRICE OF
STARBUCKS CORPORATION
LAST TRADE : 13.51 $ DAY’S RANGE : 13.12-13.65
TRADE TIME : 24 April 52WK RANGE : 7.06 – 18.56
CHANGE : 0.15(1.12%) VOLUME : 18,052,521
PREV CLOSE: 13.36 AVG VOL (3M) : 11,549,700
OPEN : 13.23 MARKET CAP : 9.92B
BID : 13.10 x100 P/E (TTM) : 58.23 x
ASK : 14.13 x100 EPS (TTM) : 0.23 $
1 y TARGET EST : 12.50 $ DIV & YIELD : N/A
INTERNATIONAL EXPANSION
THE FIRST STARBUCKS LOCATION OUTSIDE NORTH AMERICA OPENED IN
TOKYO,JAPAN,IN 1996.STARBUCKS ENTERED THE U.K. MARKET IN 1998
WITH THE ACQUISITION OF THE 60-OUTLETS,UK –BASED SEATTLE COFFEE
COMPANY ,RE-BRANDING ALL THE STORES AS STARBUCKS.BY NOV
2005,LONDON HAD MORE OUTLETS THAN MANHATTAN,A SIGN OF
STARBUCKS BECOMING AN INTERNATIONAL BRAND.
MANY BOOKSTORES HAVE STARBUCKS OUTLETS WITHIN THEM,INCLUDING
BARNES & NOBLE IN THE US AND BORDERS IN THE UK.
IN 2008,STARBUCKS CONTINUED ITS EXPANSION,SETTLING IN
ARGENTINA,BULGARIA AND PORTUGAL. IN 2009,NEW STORES WILL BE
OPENED IN ALGERIA,COLOMBIA, HUNGARY AND POLAND.
 STARBUCKS TO ENTER INDIA
STARBUCKS ENTER IN INDIA THROUGH A DISTRIBUTION TIE-
UP WITH THE COUNTRY’S LEADING MULTIPLEX OPERATOR
PVR LTD FOR ITS SELECTED PRODUCTS.
PVR IS SOURCING PRODUCTS WITH LONGER-SELF
LIFE,INCLUDING COLD COFFEE AND MINERAL WATER,FROM
STARBUCKS AND IN FUTURE IT MIGHT LOOK AT BREWING
THE FLAGSHIP HOT COFFEE AS WELL AS AND WHEN THE
US FIRM GETS THE REGULATORY APPROVAL FOR FULL-
FLEDGED OPERATIONS HERE.
THE COMPANY PLANS TO TARGET THE YOUNG ADULTS OF
THE COUNTRY IN ORDER TO EXPAND ITS PRESENCE IN
THE COUNTRY. The financial express dated 30 December 2007
 COMPETITORS
 GREEN MOUNTAIN COFFEE ROASTERS
 COFFEE BEAN & TEA LEAF
 COSTA COFFEE
 PEET’S
 CARIBOU COFFEE
 CAFÉ COFFEE DAY
 BARISTA COFFEE
 CHAIWALA IN INDIA
 GREEN MOUNTAIN COFEE
ROASTERS
 HQ : WATERBURY,VT
 FOUNDED : 1981
 2005 REVENUE : $ 162 MILLION
THEY BEGAN AS A SMALL VERMONT CAFE AND
STAYED TRUE TO ITS ORGANIC ROOTS WHILE
GROWING INTO A BLOOMING WHOLESALER WITH
MORE THAN 8,000 A/C’S,INCLUDING THE
NEWMAN’S OWN BRAND OF ORGANIC COFFEES.
GREEN MOUNTAINS SALES OF ITS ORGANIC
LINES WERE UP 51% IN 2005.
 COFFEE BEAN & TEA LEAF
 HQ : LOS ANGELES
 FOUNDED : 1963
 OUTLETS : 400
 2005 REVENUE : $ 150 MILLION
COFFEE BEAN IS KNOWN FOR ITS EXTENSIVE SELECTION
OF COFFEES AND TEAS,AS WELL AS ITS REPUTATION FOR
INNOVATION: THE COMPANY INVENTED THE ICE-BLENDED
COFFEE DRINK AND POPULARIZED THE CHAI LATTE.COFFEE
BEAN HAS ALSO MADE A PUSH OVERSEAS,FINDING NICHES
IN STARBUKS-FREE MARKETS SUCH AS ISRAEL.
 COSTA COFFEE
 HQ : LONDON
 FOUNDED : 1971
 OUTLETS : 617
 2005 REVENUE : $ 270 MILLION
DESPITE STARBUCKS INVASION OF ITS HOME TURF
IN LONDON,COSTA IS OUTSMARTING ITS RIVAL IN
INDIA.THE COMPANY CRACKED THE
SUBCONTINENT BY TEAMING UP WITH A LOCAL
BUSINESSMAN AND ADAPTING ITS MENU TO
INDIAN TASTES.COSTA PLANS TO ADD UP 300
INDIAN OUTLETS BY 2010.
 PEET’S
 HQ : EMERYVILLE,CA
 FOUNDED : 1966
 OUTLETS : 120
 2005 REVENUE : $ 175 MILLION
PEET’S STRENGTH IS THE TASTE OF ITS COFFEE,WHICH
APPEALS TO JAVA CONNOISSEURS.THE COMPANY ROASTS
ITS BEANS IN SMALL BATCHES,REPLACES BREWED COFFEE
EVERY30 MINUTES,AND NEVER RESTEAMS MILK.PEETNIKS
OFTEN DRINK PEET’S AT HOME TOO, AND ABOUT HALF THE
COMPANY’S SALES COME FROM WHOLE BEANS,WHICH
CARRY HIGHER MARGINS.PEET’S BEANS ARE ALSO SOLD IN
MORE THAN 4,000 GROCERY STORES.
 CARIBOU COFEE
 HQ : MINNEAPOLIS
 FOUNDED : 1992
 OUTLETS : 416
 2005 REVENUE : $ 198 MILLION
CARIBOU’S CAFES FEATURE MOUNTAIN
 CHAIWALA’S

• IN INDIA THE BIGGEST COMPETITOR IS THE

LOCAL CHAIWALA’S ,WHO SERVES TEA &
COFFEE ON THE ROAD SIDE WITH MINIMUM
COST.