Science is driven by human interests.
Focus on meanings;
Try to understand what is happening;
Look at the totality of each situation;
Develop ideas through induction from data.
Preferred Research methods:
Using multiple methods to establish different views of thephenomena;
Small samples investigated in depth or over time.
The main steps in qualitative research
General research question(s)
Selecting relevant site(s) and subjects
Collection of relevant data
Interpretation of data
Conceptual and theoretical work
Tighter specification of the research questions
Collection of further data
Writing up findings/conclusions
Seek to explore phenomena. Instruments use more flexible,iterative style of eliciting and categorizing responses to questions.Use semi-structured methods such as in-depth interviews, focusgroups, and participant observation
To describe variationTo describe and explain relationshipsTo describe individual experiencesTo describe group norms
Textual (obtained from audiotapes, videotapes, and field notes)
Flexibility in study design
Some aspects of the study are flexible (for example, the addition,exclusion, or wording of particular interview questions). Participantresponses affect how and which questions researchers ask next.