The Sports Business Exchange

A Trade Journal for Young SportsBusiness Professionals

Fall 2009 -Volume 1, Issue 3

www.TheSportsBusinessExchange.com

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Table of Contents

Founder’s Message: Reality Check for the Elite

Class of Sport Business Professionals

Joshua Duboff Page 4

The Sports Business Journal recently released their list of the 50 most influential people in sportsbusiness. A closer examination of the list finds some startling discoveries.

NCAA Championships are Changing the Gameof College Admissions

Kyle JudahPage 6

An examination of the impact that a successful NCAA sports program can have on the bottom linefor a University, and the effect on the number and quality of applicants to the school.

A New Era of Fandom

Jeff BrunellePage 9

Insight and analysis on the use of social media by professional athletes and the impact it has ontoday's era of sports fans.

Why Athletes Go Broke and What They CanDo About It

Steve BombeckPage 11

The article addresses the common underlying causes of athletes going broke and what they cando to avoid these pitfalls.

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