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A brief history of McDonald's
PHOTO: The first McDonald's was built in 1940 by theMcDonald brothers (Dick and Mac.(
1954
Ray Kroc became the first franchiseeappointed by Mac and Dick McDonald in SanBernardino, California.
1955
Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), andthe McDonald's Corporation was created.
1957
Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the companymotto.
1959
The 100th McDonald's opened in Chicago.
PHOTO: The McDonald brothers (Dick right and Mac center)discussing plans with an executive.
1961
Ray Kroc bought all rights to the McDonald's conceptfrom the McDonald's brothers for $2.7 million.
Hamburger University opened in Elk Grove, near Chicago.
1963
One billion hamburgers sold.
The 500th restaurant opened.
The 500th student graduates from Hamburger University.
Ronald McDonald made his debut.
McDonald's net income exceeded $1 million.
1964
Filet-o-Fish sandwich introduced.
1965
McDonald's Corporation went public. Per earning ratio varies from 10 to 22during year; stock price range, 15 - 33.5.
1966
McDonald's listed on the New York stock exchange on the 7th May.
1967
The first restaurants outside of the USA opened in Canada and Puerto Rico.
 
1968
The Big Mac was introduced.
The 1,000th restaurant opened in Des Plaines, Illinois.
1970
McDonald's restaurant in every US state.
Ray Cesca (Director of Global Purchasing of the McDonald's Corporation) hasadmitted that when McDonald's opened stores in Costa Rica in 1970, they were using beef from cattle raised on ex-rainforest land, deforested in the 1950's and 1960's.
New countries - Virgin Islands, Costa Rica.
PHOTO: The first Japanese McDonald's in Tokyo.
1971
The Egg McMuffin sandwich was testmarketed in the US as McDonald's first breakfast menu item.
McDonald's Japanese President, Den Fujita,stated "the reason Japanese people are so shortand have yellow skins is because they haveeaten nothing but fish and rice for two thousandyears"; "if we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blonde."
New countries - Japan, Holland, Australia, Germany, Panama, Guam.
1972
Assets exceeded $500 million and sales surpassed $1 billion.
A new McDonald's restaurant opening every day.
New countries - France, El Salvador .
The 2,000th restaurant opened in Des Plaines, Illinois.
The Quarter Pounder was introduced.
Ray Kroc made a $250,000 donation to the controversial 1972 presidentialcampaign of Richard Nixon, a donation which was perhaps a subject of investigationduring the Watergate corruption scandal. Passages in the 'Behind The Arches' book (written with McDonald's backing and assistance) state that the donation came aroundthe very time that McDonald's franchisees were lobbying to prevent an increase in theminimum wage, and to get legislation (dubbed 'The McDonald's Bill') passed to beable to pay a sub- minimum wage to some young workers.
1973
McDonald's Golden Arches Restaurants Limited founded in UK as a joint venture partnership between the McDonald's Corporation and two businessmen; one British,one American.
New country - Sweden.
Egg McMuffin introduced.
1974
The 3,000th McDonald's restaurant was opened in Woolwich (south east London)in October, the first in the UK. The company admitted that NOBODY went in andlater decided to target children with TV ads.
The UK Head Office was sited in Hampstead, North London.
 
Up to 1974, McDonald's employees in Puerto Rico were unionised, but thecompany was sold to a new franchisee. A dispute followed, closing all the stores andMcDonald's pulled out of Puerto Rico. They reopened in 1980 with non-union labour .
New countries - England, Netherlands, Antilles, Guatemala.
The first Ronald McDonald House opened in Philadelphia.
At a San Francisco Labor Board hearing, McDonald's workers testified that lie-detectors had been used to ask about union sympathies, following which the companywas threatened with legal action.
PHOTO: McDonald's buildings have undergone dramaticchanges from the first one opened by Kroc in 1955 (top)which is now preserved as a museum, to this ultra modernrestaurant opened in 1983 in New Orleans (bottom.(
1975
The company's first Drive-Thru opened inSierra Vista, Arizona.
New countries - Hong Kong, Bahamas, Nicaragua.
Fred Turner becomes Chairman, Ray KrocSenior Chairman, and Ed Schmitt becomesPresident.
Broadcast advertising appeared in UK cinemas.
1976
McDonald's first UK TV advertisement was broadcast.
4,000th store opened in Canada.
New countries - Switzerland, New Zealand.
Largest restaurant opens - with 334 seats.
1977
New countries - Ireland, Austria.
Breakfast menu introduced, nationally in America.
1978
The 5,000th restaurant opened in Kanagawa, Japan and it made US $1 million inits first year .
Sundaes introduced in USA.
In one store in Chicago (USA), a majority of McDonald's workers joined a union.The company then took legal action to stop recognition for the union unless theycould get a majority in the 8 stores run by the franchisee.
New country - Belgium.
1979
A 7 month strike in Dublin (Ireland) lead to recognition of the ITGWU union. In1985, two union activists won a victory at a labour court after claiming victimisationand unfair dismissal.
New countries - Brazil and Singapore.
1980
The 6,000th restaurant opened in Munich.
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