Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
26Activity
0 of .
Results for:
No results containing your search query
P. 1
Changes Your Life

Changes Your Life

Ratings: (0)|Views: 744|Likes:

More info:

Categories:Types, Brochures
Published by: ASIF RAFIQUE BHATTI on Dec 16, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

10/14/2012

pdf

text

original

 
 Changes your Life
Table of Contents
Table of contents ………………………………………………………………….. 1Executive Summary ………………………………………………………………. 3Introduction ………………………………………………………………………...4PEL profile ………………………………………………………………………….4PEL air conditioner ----------------------------------------------------------------------- 5PEL refrigerator--------------------------------------------------------------------------- 5PEL micro wave Owen------------------------------------------------------------------- 5PEL television ----------------------------------------------------------------------------- 6Power division ------------------------------------------------------------------------------ 6Industrial Analysis ------------------------------------------------------------------------ 7
 
PEST
analysis ------------------------------------------------------------ 7Political environment---------------------------------------------------- 7Economical environment ----------------------------------------------- 8Social environment ------------------------------------------------------ 8Buying pattern ----------------------------------------- 9Standard of living ------------------------------------- 9Technological environment -------------------------------------------9Cooling system ---------------------------------------- 9Testing and adding accessories -------------------- 9Future Environmental Analysis -------------------------------------------10Future Trend of Political environment ----------------10Future look of economic environment ---------------10Future look of technology environment --------------11Future look of social environment 11
Competitors AnalysisCompetitors of PEL 12DAWLANCE 12
The Vision 12Corporate Belief 12Corporate Responsibilities 12Business 13Market Position 13Customers 13History 13
WAVES: 14
Reason for Growth: 14
SWOT analysis of PEL
: 15STRENGTHS: 15WEAKNESSES: 16OPPORTUNITIES: 171
 
 Changes your Life
THREATS: 17
Porter ModelBargaining power of buyers 18
Concentration: 18Product Differentiation: 19Switching Cost: 19Profit. 19Impact on Quality/Performance: 19Buyers Information 19
Supplier’s power 20
Suppliers 20Concentration 20Presence of Substitute inputs 20Importance relative to customer 20Switching Cost 21
Rivals
Industry Growth: 21Fixed Cost: 21Product differentiation: 22Concentration and Balance:22Switch cost: 22Exit Barriers 22 New entrance 22
Substitute:
Switching Cost: 23Price, Performance 23Industrial Structure 232
 
 Changes your Life
EXECUTIVE SUMMARY:
Pak Elektron Limited (PEL) is the flag bearer of the Saigol Group of Companies.The products manufactured by PEL have always been of high standard and the name'PEL' is synonymous with QUALITY all over Pakistan. Since its inception, the companyhas been working for the advancement and development of engineering know-how inPakistan. The company has produced hundreds of engineers, skilled workers andtechnicians through its apprenticeship schemes & training programs.The company comprises of two divisions:
Appliances Division
:
 
This Division of PEL consists of home appliancesmanufacturing particularly Refrigerators
 
Power Division:
PEL Power Division is one of the major electrical equipmentsuppl
 
iers to WAPDA & KESC. The company manufactures transformers, energymeters, switchgears, kiosks, compact stations and shunt capacitor banksOther than this, the company has developed a very good repute in the world of credit dueto which most of the Financial Institutions like National Bank, Faysal Bank, PunjabModarba have provided especial credit limits to the Company in order to support itsoperational activities. While working with PAK ELEKTRON LTD, I got very broader visions about company financial and marketing activities more than those that I hadlearned during my MBA program.
In 1956,
the Saigol Group of Companies purchased major shares of PAK ElektronLimited. At this junction, the company was only manufacturing transformers andswitchgears. With the Saigols in management, PEL expanded into Refrigerators & Air Conditioner manufacturing and now it has become a Giant in the World of Appliances
.
3

Activity (26)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Misbah Noor liked this
Syed Zeshan liked this
thamma liked this
beebamunda liked this
beebamunda liked this
beebamunda liked this
Nawaz Ashraf liked this
Nawaz Ashraf liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->