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The Indian Retail Sector

The Indian Retail Sector

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Published by imad rehman

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Published by: imad rehman on Dec 17, 2009
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The Indian Retail Sector 
Lakshmi Narayanaswamy (203/43)Mudit Sharma (222/43)
 
Industry Evolution
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Traditionally retailing in India can be traced to
The emergence of the neighborhood ‘Kirana’ stores catering to the convenience of theconsumers
Era of government support for rural retail: Indigenous franchise model of store chains run by Khadi & Village Industries Commission
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1980s experienced slow change as India began to open up economy.
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Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's andGrasim first saw the emergence of retail chains
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Later Titan successfully created an organized retailing concept and established aseries of showrooms for its premium watches
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The latter half of the 1990s saw a fresh wave of entrants with a shift fromManufactures to Pure Retailers.
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For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and MusicWorld in music; Crossword and Fountainhead in books.
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Post 1995 onwards saw an emergence of shopping centers,
mainly in urban areas, with facilities like car parking
targeted to provide a complete destination experience for all segments of society
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Emergence of hyper and super markets trying to provide customer with 3 V’s - Value,Variety and Volume
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Expanding target consumer segment: The Sachet revolution - example of reaching tothe bottom of the pyramid.
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At year end of 2000 the size of the Indian organized retail industry is estimated at Rs.13,000 crore
 
Retailing formats in India
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Malls:
The largest form of organized retailing today. Locatedmainly in metro cities, in proximity to urban outskirts. Ranges from60,000 sq ft to 7,00,000 sq ft and above. They lend an idealshopping experience with an amalgamation of product, service andentertainment, all under a common roof.Examples include ShoppersStop, Piramyd, Pantaloon.
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Specialty Stores:
Chains such as the Bangalore based Kids Kemp, theMumbai books retailer Crossword, RPG's Music World and the TimesGroup's music chain Planet M, are focusing on specific marketsegments and have established themselves strongly in their sectors.
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Discount Stores:
As the name suggests, discount stores or factoryoutlets, offer discounts on the MRP through selling in bulk reachingeconomies of scale or excess stock left over at the season. Theproduct category can range from a variety of perishable/ nonperishable goods
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Department Stores:
Large stores ranging from 20000-50000 sq. ft, cateringto a variety of consumer needs. Further classified into localizeddepartments such as clothing, toys, home, groceries, etc.
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Department Stores:
Departmental Stores are expected to take over theapparel business from exclusive brand showrooms. Among these,the biggest success is K Raheja's Shoppers Stop, which started inMumbai and now has more than seven large stores (over 30,000 sq.ft) across India and even has its own in store brand for clothes calledStop!.
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Hypermarts/Supermarkets:
Large self service outlets, catering to varied shopper needs are termed as Supermarkets. These are located in or near residential high streets. These stores today contribute to 30% of allfood & grocery organized retail sales. Super Markets can further beclassified in to mini supermarkets typically 1,000 sq ft to 2,000 sq ftand large supermarkets ranging from of 3,500 sq ft to 5,000 sq ft.having a strong focus on food & grocery and personal sales.
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Convenience Stores:
These are relatively small stores 400-2,000 sq. feetlocated near residential areas. They stock a limited range of high-turnover convenience products and are usually open for extendedperiods during the day, seven days a week. Prices are slightly higher due to the convenience premium.
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MBO’s
:Multi Brand outlets, also known as Category Killers,offer several brands across a single productcategory. These usually do well in busy market placesand Metros.

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