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:-)
Does he
t 9 Y like @Arma 0 i goi ng 0 Edelman mean e social media battle over Ad Agencies? Discuss. R pi
. .. . ~ .
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Re;> Re e
@Armano I'm even sealing your char s now. An hommage
h p: / / .toads oolblog.com
n r p I to 'h'01
2
in r ply to
no
Repl
olk Alan. I don' do pi ch s. ;-)
h mo e "vir II
zeb RT @a 01 : Does e act ha guy Ii e
@Ar 0 going 0 d m n an PR i
h oci I m di a lor Ad AQ n i ?
a er" copywriter @awol I d unno. Th ink many dien s ore comfort ble OT controlling PRo Selling S as PR (v lu a d) e sier for acencles,
R p R et ?
II edelm n se s
differen Iy h n d-holdin
a he ould go 0
fer
o op r pre
co. so no surprise 0
r i h a oik
sc afer @awol It may more mean indies re able to lden ify and move quicker on tale than holdingcos ...
in r pi (0
@ischafer or that larger traditional agencies are unaware of that type of talent.
Ec ofo
Reol
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in reply to ischafer
scha e @ olk 0 second hough I hink i
m ha PR ag nci or of a po ial for
mod I in social m dia. m vb .
@ischafer that's what I was thinking Ian. They are set up to charge a consultant style hourly rate. Agcys build & charge or I things"
s go
Reol
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in reply to ischafer
m 0 r @ 01 @ischafer m yb parti I c use of
raditio al agencies tha build faceboo nd iter
pages 0 broadcas , but don' ge social
Reol
orr @a 01 @ischafe agree a PR agencies are ccus omed to working as consul ants,
radition I ad 9 ncy billing doesn' or for social
@ orri hat ay well be t e case
h
in re to mmorri
a tro @a 01 @ischafer tradtl agencies only ppe r 0 charge for "things . th y actu lIy ch rge labor-b s d fees for' ide s h 0 hers make'.
@ antro you spea rom experience here. Does he charging or "labor' cost model ransla e to a consul ant like model?
Re:ll
antro @awolk no neccessarily. depends on 'what" u are se up & h ve lent to del ive r. new model mus merge bes of PR & Adv & purge he wors
R pi
Ag reed: RT @kan row: ne model must erge best of PR & Adv & purge he wors
a 0 @neon rca e ur channelin gers ner f om a decade ago. not sure ge era ing grea ideas is a separate exercise from execu ional abilitv today
Re:>1 Re 'eet
a trow @neon rcade no sure firms are even required as we look forward. thi k in erms of eams & capabilities. we re growing case s udy
:)
edia ave yrna awo @ antro ... do U thin radit agencies Righting 2prove conceptual ideas
h clients don't grasp as fair crea ivi ?
e
@ edia aven yrna my hought was he clients ho hired them are no familiar with notion 0 a consultant s yle contrac or S ely
in reply to
di av n yrn @awolk ... 1 so agree! 1 ind
hey don't easily grasp the 'were' of SM
m rketing & c eativi y in 0 involved. thx 4 eresting thread!
i!:)1 Re et
in reply to '01
eon rcade @kantrow @awol g nera ing ideas is increasinglye sy, bu guiding the ideas hru
execu ion d gaini 9 speed 0 ar et re the
d pa
e
on c de @kantrow never mean h t . hey cou Id be se para e. bu pie nty of fi rms do 0 e or he
othe .. and that's no good.
ad ot
o y is going.
rrellw i elaw PR agencies defini ely eedi 9 t he SM rough. And ew older gcys have any sort 0 inteq rated PR arm.
in ply to darrel hitela
~ arr II te a @ wol beauty of
en hough agencies p y for the wr p h t eo up' deli r bl diges ible.
IR is tha an hours ie m
e 0 'ee
rrell i elaw yo and @ damwo I have a wise pia . Well done
in eply to darrel
c mpflrestev If only I could keep the
01 k/ 0 l's s raig h t @da re I itela yo and
@ dol have a wi e plan. ell done' (via @ olk)
Re
arnpflres eve @d rrellwhi elaw Was thinking that if @adamwo I was a vohl we d g tach oth rs tweets constan Iv
1
R
Sr topian @awolk @A mane social edia shou ld be owned by he br nd; agencies should be there to help
go
Re:>1 Re et
Sr topian 01 d h 's j in mu opinion
orking for brands and pi h s I h b
involved i 0 er he last 7 ye rs
D
@Bri opian but
ich* agencies?
R ply
in re to Britopian
Sr· 0 ian Id y hid p nd on
he skill s t within org. Ad/In er ctiv ag nci s
• general) re Ii e ehind he c e. I HO
p
@Bri opia other side of the table, identical observa io
in ply to Bn 0 ian
cpeale @awol good? To me SM is much better fi wI PRo One reason: PR people are accus omed to lack of can rol. ad folk don' lik tha.
Re:>( Re et
@cpeale excellen pain. Lack of control idea 0 execu ion aking back seat 0 id a- hat's all for. ign.
o
Re!)(
in reply to cpealet
cpe Ie 01 having once do e PR for big ad
agencies, execs n ver cou Id und rstand we
(au ldn' revie stories before they en to press. Pi if I.
Re
@adbro d @ pealet. Sad thing i many of them likely thought .. ou mean he does n't?"
R
i r ply to adbro
cp alet @adbroad @awol yeah ... I really hink many did think he president go to see stories before public tion. A thing of wonderment. R
dbroad 0 qu ion @ 01 I ink long a
soci 1 dia is ho 9 of as m d i it will b J d
Y PR players in he free medi sand box
je co b t righ R @ dbroad: B success in genera ing engagement and ac ion al 0 depend on compell i ng crea ive, righ @ge ne r? (@a 0
Rep Re, e
broad Bu uccess in 9 nera ing engagement a d c ion also d pend on ompelling crea iv , righ @g nnef r? @awol
R
dbro d Bu imho, @ olk social media is less
bou media han abo crea tve hich is the rea
agencies can 0 n. If they w ke up and wan
o.
adbroad current sm b dgets seem largely
relega ed to p , as far as i can ell @ il Bu z. Ad agencies don I ge /wa e . Chum p change
@a olk
@adbroad chu p change 2009 could be big buc s 2015. That s
h r.
pI
in re to adbroad
dbro d but if d agencies find specter of 2015 S fearsome vhv he sm inertia (0) walk?
p R
vanityfa r Minus his use of • Discuss': RT @ olk Does fact a guy like @A mano going Edelman mean PR's winning social media ba Ie over ad
ag nci ?
Reol Re et
@Vanityfaire than 5 0 RT. Love Vanity Fair or long flights. Wh i your ngl on hi ?
1 Reol
@Va ityfairer while ( have your a ention going to be a it-he &
II yo 0 check 0 @hiv aw rds P II hiv ard. am
@Ar no on Adv Bd
01 On h Armano pr v d
Reoly
Ire @ 01 p r on lIy, I do I e much
r nc be een pr dv rti ing mar e ing when it comes to social media - all media is socii
ow
in repl to vanitvtairer
yf I r ~ 01 an!! B full i 10 re:
11m no offi illy Van ity F ir -- he e' orne
contrext links bout' ho I' am: http://
'"ouuu"UU.p s.orq/rnediashi /2009/0S/vani y-f ir-yor r-fan-blog -g'v - r -pr- o-cond t123.h ml
@Vanityfairer very cool idea & write-up. Re: SM - ad agcys & pr rrms Ighting or "control" of SM. Who gets the bulk of the budget.
r I to
o s go Ec 00
in reply to vanitvfairer
Reply
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Had not contemplated services (PR) versus products (Ad Agcy)? split as suggested by @Vanity airer. Sounds right, will mull over.
Repl *
in reply to va ityfairer
I r I (0
a y irer @a olk Thanks! A see yo r oin re hoge s 'bulk of budge II. Thin i really depends on indus ry; e.g., services (PR) v. orod c (Ad)
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Conversations like this one tonight- and the offshoots it
: produced are why I love Twitter. Thanks all. Sleep beckons. Reoly *