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Canon Request Letter

Canon Request Letter

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Published by przybyl5

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Published by: przybyl5 on Dec 17, 2009
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12/17/2009

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Eighty percent of a food blogger’s success is in the beauty of their photographs
. Imake a judgment within two seconds of seeing a photo about whether I’m at a bona fidefood blog or just another random site. I have a great blog that is growing quickly, andI’m in need of great pictures to fit. I’m asking for a camera, but I’ve got a lot to offer inreturn.Great photography needs two elements: beautiful subjects and an eye for composure.However, if either are less than perfect,
a great camera can make up the differenceand make an amateur look like a star.
I’d like to begin a relationship with Canon, towork together to make each other look our best.When I first started blogging atwww.KitchenStewardship.com in February of 2009, I had a lot to learn about food photography. My first pictures were simple recordings of what was on my plate for the world to see. I have gradually picked up tricks of the trade,and little by little have improved my craft so that I can post pictures that really catchreaders’ eyes. Natural light goes a long way to make still life food photos look high quality, but inMichigan, it’s dark by dinnertime this time of year. I often don’t have access to naturallight to help me out. Even in natural light, sometimes my cute helpers don’t stop movingenough to get a clear shot. And there are also days when (don’t tell my readers) my foodis not all that aesthetically pleasing. I need a good camera to help me out.
The camera I’ve been using to launch Kitchen Stewardship is a Canon, but it’s asold as my son
(four and a half years old is ancient in the technology world). I’d like todo a lot of research on the best camera for my needs, but I don’t have the time. Instead,I’m asking you to impress me with the camera that’s perfect for a food blogger.
What’s In It For You?
Here is what Canon would get in return for sending me a camera as a product reviewsample (negotiable):
A text ad at the bottom of every post
in which a Canon photo is used for at leastfour months stating: “
Quality photos provided by Canon’s [insert name of camera here], my new best friend 
.” This is contingent upon a positive review of the camera, of course. Honesty to my readers is my top priority, and they knowthey can trust me.
A visual ad at KitchenStewardship.com
, either in the sidebar or in the footer, per your preferences,
free for four months
. This ad would be provided by Canonand could be for cameras, printers, or any other product of interest to my readers.I retain final review privileges.
Kitchen Stewardship statistics of interest:
Google Page Rank: 3
 
Alexa Ranking: 150,000
1,100 RSS Feed Subscribers, ~500 of which receive via email
500+ Twitter Followers (since mid-August 2009)
Technorati Rank: 117
 Number of Unique Daily Visitors {average 1236 for November 2009}{average 1161 October 2009, 1024 September, 781 August, 532 July}
 Number of Daily Page Views {average 6346 November 2009}
Monthly Unique Visitors {October: 19,000; Through November 23: 16370}
Average time on site: ~300 seconds
Ads at Kitchen Stewardship are generally worth $2-4/CPM (1,000 page views)
 Full media kit available upon request.
What does all that do for you? Canon would get great exposure at Kitchen Stewardship.
Having an ad within a post is quite rare, and it ensures that all 500+ emailsubscribers would actually see the ad
. Most of them read the entire text of KitchenStewardship in their emails and do not view any of the other ads I have in my sidebars.Visitors to the site stay for an average of 5 minutes. That means they’re reading entire posts and sticking around a while. It also means nearly 2,000 people per day would read positive comments about Canon.Perhaps the most remarkable part of my statistics is that
they are truly increasing. I’moffering Canon the opportunity to get in on the ground floor.
I’ve nearly doubled myhits and subscribers in the last quarter, and I expect that and more from the next threemonths. Your ads could be getting hundreds of dollars worth of free air time by the endof the four months in my offer.I work incredibly hard to boost my readership and subscriber rates. I post at least once per day, do gads of research, and have quality content that people are clearly interestedin. I’m a traditional small-town gal with strong values, including hard work and ethicalconduct. I have worked passionately to build a high-quality blog, and you have myassurance that the hard work will continue. As my blog grows, my commitment to our relationship and my loyalty will benefit Canon, with great pictures and exposure to your  product.Quality photography will boost Kitchen Stewardship into the realm of a professionalwebsite. Canon’s camera can make my site look good, and in return I can make your company look good to my rapidly growing readership base.Please feel free to send a proposal/contract if you are interested in working with me. Iwould leave the choice of camera in your hands.
Here’s what my specs for a camerawould be if I was doing the research:
Great close-up/macro focus
Ability to take good indoor photos without the flash

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