of supporter and facilitator in the journey that Tata enterprises undertake to reach the peaksof business eminence while, at the same time, adhering to the highest ethical standards”(Tata.com).To further prove their commitment to quality and ethical practices Tata has introducedannual quality awards for those companies conducting business with the utmost quality.These awards are called the JRD quality value awards named after the late chairmen JRDTata. These awards are presented annually on July 29
, the birthday of JRD Tata. Tata hascommitted to ensuring quality and ethical standards not only within Tata Motors, butthroughout their many other branches and sectors of the Tata Group. They have done so by benchmarking quality standards through the Tata business excellence modelas well as providing incentives for companies to strive to improve the quality of their service, by awarding JRD quality management awards.
Tata Motors have increased its earnings over the years through their various acquisitions and joint ventures with truck manufacturers in Southeast Asia. Gross profit in the year 2006 was1,160.9 million and increased to 1,510.1 million in the year 2007. Earnings after taxes alsoincreased significantly between 2006 and 2007 increasing from 336.6 million to 405.5million in 2007. After a large drop in revenues from 2004 to 2005 when the company firstwent public on the NYSE it has been increasing revenues greatly annually, from 4,422.0million in 2005 to 7,354.0 in 2007.
Tata Motors is able to maintain, as well as increase, their market share by capitalizing ontheir core competencies. Tata Motors is active, competitive, and dynamic in all aspects of the automotive industry, which means that there must be many different activities going onin all areas of the company. As a result of the ever evolving automotive industry Tata Motorsmust always be changing and one way to stay at the forefront of the industry is to makecontinuous improvements in technology through research and development. One way thatTata Motors has done this is by producing one of the most efficient and low cost vehicles onthe market. Acquisitions, mergers, and expansion is another core competency that TataMotors has is embedded in their company structure and philosophy. Another corecompetency that Tata Motors holds is being located in the India. This location has allowedthem to understand not only the Indian market but also the dynamics of emerging anddeveloping markets. This market understanding and knowledge allows Tata Motors tomanufacture their products at lower costs, sell them to emerging markets while making profits as well as take advantage of the strong labor base in India.