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Rolul Marketingului in Activitatea Agentului Economic

Rolul Marketingului in Activitatea Agentului Economic

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Published by ramona_pal
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Published by: ramona_pal on Dec 17, 2009
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05/30/2013

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CUPRINSARGUMENT…………………………………………….1CAPITOLUL – IEsenta marketingului……………………………………………2
1.1
Contextul aparitiei si promovarii marhetingului
......................2
1.2
Conceptul de marketing
.......................................................3
1.3
Obiectivele si principiile marketingului
..................................4CAPITOLUL – IIComunicarea eficienta cu consumatorii pentru satisfacereanevoilor acestora...........................................................................6
2.1
 
Consumatorul – element central de referinta al marketingului...
6
2.2 Elementele procesului de comunicare
....................................7
2.3 Nivelurile comunicarii
.........................................................8
2.4 Obiectivele si functiile comunicarii
.......................................9
2.5 Tipuri de comunicare
.........................................................11
2.5.1
Comunicarea verbala
..................................................11
2.5.2
Comunicarea scrisa
.
...................................................12
2.5.3
Comunicarea nonverbala
..............................................14CAPITOLUL – IIIFunctiile marketingului si domenile sale de aplicare..................17
3.1 Functiile marketingului..............................................................
17
3.2 Specializarea marketingului in activitati economice.................
18
3.3 Marketingul in domenii noneconomice.....................................
18CAPITOLUL – IVRolul marketingului in activitatea agentului SC “HELVETICAMILK” SRL
( Studiu de caz )
..............................................................19
 
Bibiografie
COLEGIUL ECONOMICBUZAU
PROIECT DE CERTIFICARE ACOMPETENTELOR PROFESIONALESpecializare: Tehnician in gastronomie
Indrumator:Candidat:
 
BUZAU2008
Tema:
ROLUL MARKETINGULUI INACTIVITATEA AGENTULUIECONOMIC

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