Description

• How to design your website to that you attract the customers you want.
• How to reach your customers through e-mail marketing.
• Why co-branding is important.
• How to choose online partners that are right for you.
• How to create customized content for you website so that your customers visit frequently.
• How to establish yourself as an expert in your specific industry.
• How to use your marketing budget without overspending.



Table of Contents

Introduction page 4

Chapter One: Benefits of Marketing Online page 5
Online Marketing Defined
Needs for Successful Online Marketing
Online Goals

Chapter Two: Reaching Your Target Audience page 7
Targeting Different Types of Customers
Get the Word Out
Personalizing Your Website
Using Banner Ads
Keywords

Chapter Three: Create Content That is Effective page 12
Components of Good Content

Chapter Four: Generating Advertising That is Free page 20
Establish Credibility
Word of Mouth Marketing

Chapter Five: E-mail Marketing page 25
Permission Based E-mail
Build Your E-mail List
E-mail Newsletters
List Hosting Services
Great Subject Lines

Chapter Six: Build a Community Online page 33

Chapter Seven: Strategies for Co-Branding page 37
Adding Partners to Your Website
Integrating Partnership Products

Chapter Eight: Rising to the Top of Search Engines page 41
Search Engine Optimization Defined
Optimizing Your Website
Submitting Your Website to Search Engines

Chapter Nine: Building E-mail Lists page 48
Importance of lists

Chapter Ten: Forgetting About SEO page 51
Successful Branding
Market Research

Chapter Eleven: Website Development page 57
Your Business Design

Conclusion page 61