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Shezan International Limited

Shezan International Limited

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Published by vicky4094

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Published by: vicky4094 on Dec 17, 2009
Copyright:Attribution Non-commercial

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06/20/2013

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A PROJECT OF MARKETING ON
S
HEZAN
I
NTERNATIONAL
L
IMITED
Submitted To:
Mr. Haneef Shahzad
Group Members:
Hassan Ijaz3707Ammar Ahmad Bhatti 3711Abdul Rehman Mushtaq 3715Sabtain Fida3723Muhammad Tahir Iqbal3742
MBA 20 (1) A
Department of Business AdministrationFaculty of Management Sciences,International Islamic University, Islamabad
 
i
ACKNOWLEDGEMENT
We would like to pay our praises and humblest thanks to
AL-MIGHTYALLAH
, the most Merciful and Beneficiate of all, who bestowed us with the ability tocomplete this project.It gives us immense pleasure and honor to extend our thanks to our kind &cooperative Teacher Mr. Hanif Shahzad from
Faculty of Management Sciences, International Islamic University
, Islamabad for his valuable advices and suggestionsthroughout our semester, in order to perform well & up to mark..Finally, we pay regards of gratitude to our parents, as they and their prayers forour success are always been a pillar of strength for us in our life.
 
ii
E
XECUTIVE
S
UMMARY
The project of marketing on Shezan International Limited belongs to the visit &analysis of the whole company from the marketing point of view. This is a gateway tounderstand the different marketing tools & techniques adopted by the company with thehelp of primary and secondary data.Shezan International Limited. Was incorporated in 1964 as Pioneer in juices inPakistan, having mission to produce the largest food processing unit to meet the country’slocal as well as export needs.Now Shezan International Limited deals in a variety of products. Our project ismainly focusing on Twist Juices. The company is adopting a very sound MARKETINGMIX strategy, producing right product, charging right price, doing proper promotionfollowed by profound placement.As far as SWOT analysis of the company is concerned, its strengths are more thanits weaknesses. There are opportunities as well as threats for the company in the externalenvironment.Then we analyze that how company is delivering customer value & customersatisfaction in the scenario of customer driven marketing strategy. After that we studydeliberately how company is getting an edge over its competitor & at the same time howit is threaten by its competitor(Nestle considering Twist Juices).In last, based upon all the research & analysis, we give some Recommendations &Suggestions.

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saif125 added this note
realy workable...thnx 4 uploading
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