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Tanishq Final One

Tanishq Final One

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Published by DISHANTSIDANA
This is a ppt on the sync between the Marketing Mix and STP of Tanishq as a brand
This is a ppt on the sync between the Marketing Mix and STP of Tanishq as a brand

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Categories:Types, Research
Published by: DISHANTSIDANA on Dec 17, 2009
Copyright:Attribution Non-commercial

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06/28/2013

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Tanishq
(sync between Stp and marketing mix)
Presented By:-
Rahul Dhandharia(312)
Rituma Doshi (314)
Dishant Sidana(357)
Subhada (363)
Ankush Jadhav(364)
Kumar Saurabh(368)
Mayank Rai(381)
 
INTRODUCTION
 Tanishq is the country’s only truly national jeweler
 Targeted a more Western consumer evoking a “Nice, but not forme” reaction
Opened its first boutique in Chennai in 1995 as a precedence to tapthe South market
Boutiques were spacious, intimidating , exclusive with limitedinventory on display
In Feb 1996 launched its first 18-carat range of exclusively designedgem-set jewelry
 
TANISHQ STRATEGIES
Piloted an offering of 22-karat plain gold jewellery with about400 designs
Multimedia campaigns were launched in press and on TV tofocus on traditional designs
Prevailing under-karatage problems industry wide werecountered by installing karat-meter
Seven-stone concept helped Tanishq to overcome theperception of it being a Westernized brand

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