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ANECOMMERCEGUIDE FOR
A s p i n I n t e r a c t i v e L i m i t e d i s p a r t o f t h e A s p i n G r o u p o f c o m p a n i e s © C o p y r i g h t 2 0 0 4 A s p i n I n t e r a c t i v e
Aspin Interactive Limited
3 Horsefair Mews The Horsefair Romsey Hampshire SO51 8JGTel: +44 [0]1794 500200 Fax: +44 [0]1794 500210 Email: info@aspin.co.uk
ONLINE RETAILBUSINESS
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www.
aspininteractive
.com
IntroductionE-commerce – background
A five minute historyWhatʼs out there now?How e-commerce has affected the high-streetThe Impact of e-commerce on consumer spending
The value of e-commerce to your business
Saving you moneyMaking you moneySales AnalysisCustomer ServiceE-commerce as a secondary sales channel
Making your business ready to sell online
Know your competitionMaking your products and services ready for the InternetEnsuring that the business can fulfil ordersWorking out the cost of delivery to both you and your customersManaging your customersGetting the price rightTaking credit card sales over the InternetTerms and ConditionsReturns PolicyThe fulfilment processMonitoring the performance of your websiteE-commerce security and privacy
Developing your e-commerce website
Interface designBrandingDIY Software e-commerce softwareAccessibility
Getting visitors to know about your site
Search enginesAdvertisingPromotionsLink ExchangesEditorialAffiliates
SummaryNotes2
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Contents
www.
aspininteractive
.comAn eCommerce Guide for Online Retail Business1
For more information please call +44 [0]1794 500200
A s p i n I n t e r a c t i v e L i m i t e d i s p a r t o f t h e A s p i n G r o u p o f c o m p a n i e s © C o p y r i g h t 2 0 0 4 A s p i n I n t e r a c t i v e
www.
aspininteractive
.comAn eCommerce Guide for Online Retail Business
A s p i n I n t e r a c t i v e L i m i t e d i s p a r t o f t h e A s p i n G r o u p o f c o m p a n i e s © C o p y r i g h t 2 0 0 4 A s p i n I n t e r a c t i v e
For more information please call +44 [0]1794 500200
Introduction
This document will provide your business with a starting point toconsider using e-commerce.
Terms of Use
It will explain many issues regarding how to set up an e-commercewebsite.
We acknowledge the rights of respective copyright holderswhere applicable.
It will not provide you with a costing for your specific needs.It does not promote our own services over any otherIt does not recommend specific third party products orservices.It can be used by your company for reference.It may not be distributed for commercial or marketing purposesby anyone without express written permission by AspinInteractiveCopying by academic institutions is permitted providing thefollowing credit is applied:© Copyright Aspin Interactive Limited all right reserved 2004
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