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Introduction to Unilever

Introduction to Unilever

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Published by wamohsin

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Categories:Types, Research
Published by: wamohsin on Dec 17, 2009
Copyright:Attribution Non-commercial

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11/21/2012

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Introduction to Unilever Introduction to Unilever 
 
160 million times a day, someonesomewhere chooses a Unilever product.
400 brands spanning 14 categories.
Invest nearly €1 billion every year in cutting-edge research and development.
 
 
History of Unilever 
In the 1890s, William Hesketh Lever,founded Lever Bros.
Later on its name changed from Lever Brothers to Unilever 
 
 
Unilever Pakistan
In 1948, it was established in Pakistan, in asmall town of Rahim Yar Khan.
Nature of their business enables their brandsto be the pulse and heartbeat of the 164million people in Pakistan

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