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SEO Advising Document 2010ALT Image TagsSEO Best Practices Guide
 
ALT Image Tags
Alt tags are indicators that can be placed internally, within your html,to describe the photos on your website. These are very important forsearch spiders because for now, search spiders have a very hard timereading images without one. This means that website images arevirtually useless in the world of search without ALT Tags. There are still many sites and site managers that still don’t allowseamless integration of ALT Tags when uploading photos. And franklysome site editors that do allow for integration directly from the editingtool, can be downright confusing.No matter the difficulty, getting your images tagged with ALT Tags isvital to SEO success. If you are in the retail industry it is more thanlikely that you are dealing with multiple photos for various products. If your page has content and it has photos, most of the time thosephotos take up a nice portion of the page. Users love to see theproduct so the photo is necessary. However, if those photos are nottagged with ALT tags you are missing out on a great SEO strategy. Your content will be read, but your photos, most likely will just be adistraction to the search engine spiders.
Choosing ALT Tags
ALT Tags are short phrases or words that describe what is in thepicture that is displayed on the webpage. They must stay short anddirect. For example: If you have a picture of a green outdoorbackpack, you would label the picture with an ALT Tag = “greenoutdoor backpack.” Short, descriptive and direct.For each page on your site you have a keyword strategy. Every pagetargets a different keyword or keywords, so incorporating your ALT Tags into your keyword strategy is a best practice method.
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For instance take a look at this page below:
http://www.finishline.com/store/product/jordan-men-s-6ixty-plus-basketball-shoe?categoryId=cat10003&productId=prod649353 The keyword for this page is:
 Jordan Men’s 6ixty Plus Basketball Shoe
IF you click “View - Source” on the page and hit control F – Type in ALT– you will find that it is located on the third find, right next to thekeyword for the page. In other words, the ALT tag for this page lookslike this below<img id="productImage"src="/store/images/products/lg364806062.jpg" alt="Jordan Men's 6ixtyPlus Basketball Shoe" The image is placed into the HTML and following the image is an alt=tag that uses the keyword as the description.
 
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