Social Media Breakfast Austin: Predictions for Social Media in 2010

Predic'ons: Social Media in 2010

How should we expect social media tochange and evolve in 2010? On Monday,December 14, 2009,Social MediaBreakfast AusGn gave the floor to 10 localpracGGoners(pictured at right) to tacklethat very quesGon.The presenters spoke for three minuteseach, offering their biggest social‐mediapredicGons for the coming year in theirrespecGve industries‐‐from onlinefundraising and recruiGng to B2BmarkeGng and educaGon.In the pages that follow, you can read those predicGons in wriQen form. I believe they provide agood snapshot of where we’re headed in the next 12 months.* * * * * *For links to archived videos and notable tweets from our “Social Media in 2010” breakfast,check the links on the final page of this document.And to keep up with the latest news, events, and contentfrom the 30‐plus SMB ciGes around the world, visit ourSocial Media Breakfast website.‐‐

Bryan Person, Social Media Breakfast founderWeb:

BryanPerson.com

Twi?er:

@BryanPerson

Mike Chapman

Poli'cs and Public PolicyEnhancing Tradi'onal Poli'cal and Lobbying Campaigns

Due in part to the successful online efforts of the 2008 Obama for President campaign, therewill be a high level of interest in uGlizing social media, social networks, and search enginemarkeGng to enhance exisGng poliGcal and lobbying campaigns, grassroots organizaGonalprograms, and overall public affairs efforts in 2010 and beyond. PoliGcians depend on moneyand media to generate votes. Votes are their boQom line. Online systems for raising money,enhancing search engine recogniGon, and organizing voter registraGon and OTV (et Out TheVote) efforts will conGnue to be uGlized and fine‐tuned by poliGcians trying to gain the edge ontheir opponents. Social networks will conGnue to be a growing part of this effort, but the mainemphasis will be on tradiGonal campaign organizaGon made more efficient uGlizing onlinetechnologies.Lesser‐known public affairs and poliGcal campaign efforts face the overwhelming challenge of gaining enough public recogniGon to garner sufficient “earned media” online and offline inorder to wage a successful effort. Many of them will aQempt to use social media and socialnetworks and will fail because of a fundamental misunderstanding of the new media. They willwonder why "social media" didn't work for them. However, the smart campaigns toiling inmedia obscurity will uGlize social media to disproporGonately expand their reach andeffecGveness. Smart poliGcal campaigns at the higher levels who struggle with the "horse race"mentality of the mainstream media will use social media to define themselves on specific issuesand in the way they desire.Successful efforts at all levels will use proven methodologies to achieve top search enginerankings on oogle and other major search engines. Inevitably, many poliGcal candidates andissues campaigns will aQempt to bend the social web to their own wishes in an aQempt to pushtheir message out and control the dialog, and will be disappointed by not geng the desiredresults. Other efforts will uGlize the best pracGces already developed by social media pros andcome out winners on all fronts.

Mike Chapman

has more than 25 years of public aﬀairs experience,including on Capitol Hill in Washington D.C. He is also the co‐founderof AusGn’s Social Media Club.

Web:

Mike’s proﬁle

Twi?er:

@MikeChapman

Wesley Faulkner

Online FundraisingTime for a Name Change

I think thatTwesGvalandTweetsivingwill conGnue, but the naming convenGon will become legacy. Social media is

more

than online. Social media is being Ged to and woven with all media.Newspapers are referencing Facebook; radio is referencing live events; and TV programing isleveraging SMS.Just as HD is being added to TV and radios as a brand buzz word, so too will the "Twe's." The‘80s had their "Supers"; the ‘90s had their "Xtreems"; and we had our "Twe’s." Now those Gmeshave passed.We will see lessSusan . Komenandmore#BlameDrewsCancer. rassroots giving and fundraising will reach new heights.With common, easy‐to‐say names, these eﬀorts will have a wider appeal and be moreinclusive‐‐instead of confusing.

Wesley Faulker

works at AMD as a product development engineerand evangelist. He also organized theSeptember 2009 AusGnTwesGval.

Blog:

Wesley83’s Posterous

Twi?er:

@Wesley83