the polling company, inc.

/WomanTrend on behalf of American Encore

Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

1
the polling company, inc./WomanTrend
on behalf of
American Encore

Statewide Dual-Frame Survey of 600 LVs in Arizona
85% Landline / 15% Cell

TOPLINE DATA For Release

Field Dates: October 6-8, 2014
Margin of Error: 4%

**PLEASE NOTE: Response categories may not equal 100% due to rounding**

SCREENING INTRODUCTION

1. Are you currently registered to vote here in Arizona as a (ROTATED) Republican,
Democrat, Independent/Unaffiliated or are you not registered to vote at all here in
Arizona?

38% YES, REPUBLICAN (CONTINUED)
32% YES, DEMOCRAT (CONTINUED)
30% YES, INDEPENDENT/UNAFFILIATED (CONTINUED)

2. This year, Arizona has elections for Governor, Secretary of State, Attorney General,
Congress and other offices. Which of the following best describes your plans at this
time

84% TOTAL DEFINITELY/PROBABLY WILL VOTE IN THE ELECTION
(NET)
78% I WILL DEFINITELY VOTE IN THE ELECTION
6% I WILL PROBABLY VOTE IN THE ELECTION

13% I ALREADY VOTED THROUGH ABSENTEE OR EARLY VOTING

3% I AM NOT SURE YET OR UNDECIDED WHETHER TO VOTE

3. Into which of the following categories does your age fall?

5% 18-24
10% 25-34
13% 35-44
20% 45-54
21% 55-64
31% 65 AND ABOVE

* REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

2
4. Would you describe your racial or ethnic background as (READ LIST)

80% WHITE/CAUCASIAN
12% HISPANIC/LATINO
3% BLACK/AFRICAN-AMERICAN
1% ASIAN
1% NATIVE AMERICAN
* MIDDLE EASTERN

2% OTHER, SPECIFIED (VOLUNTEERED)
- DONT KNOW (VOLUNTEERED)
3% REFUSED (VOLUNTEERED)

5. Region
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(RECORDED BY COUNTY FROM SAMPLE)

57% GREATER PHOENIX
23% GREATER TUCSON
15% NORTH
5% SOUTH

6. Gender (RECORDED BY OBSERVATION)

48% MALE
52% FEMALE








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Greater Phoenix: Maricopa
Greater Tucson: Pima, Pinal, Santa Cruz
North: Apache, Coconino, Gila, Mohave, Navajo, Yavapai
South: Cochise, Graham, Greenlee, La Paz, Yuma


the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

3
KEY ISSUES

7. Thinking about the upcoming elections, what are the two most important issues when
you are deciding for whom to vote? (OPEN-ENDED, ACCEPTED UP TO TWO
RESPONSES AND ENTERED IN TO PRE-CODED LIST.)

33% THE ECONOMY
25% EDUCATION/SCHOOL CHOICE/CHARTERS/COMMON CORE
17% IMMIGRATION
16% BORDER CONTROL/SECURITY
13% HEALTHCARE/OBAMACARE
10% JOBS AND UNEMPLOYMENT
8% GOVERNMENT SPENDING
7% TAXES
6% NATIONAL SECURITY AND TERRORISM
5% ETHICS
3% ABORTION (PRO-CHOICE)
3% MORAL ISSUES/FAMILY VALUES
2% ABORTION (PRO-LIFE)
2% GUN/2ND AMENDMENT RIGHTS
2% FOREIGN POLICY/AFFAIRS AND MILITARY ENGAGEMENTS
2% DEBT AND DEFICIT
1% ENERGY/GAS PRICES
1% REGULATIONS
1% OBAMA/ANTI-OBAMA
1% WOMENS ISSUES
* COST OF LIVING
* SOCIAL SECURITY
* TERM LIMITS
* ENTITLEMENT PROGRAMS LIKE SOCIAL SECURITY AND
MEDICARE
* ELDERLY CARE/SENIOR ISSUES
* VETERANS ISSUES
* TRADITIONAL MARRIAGE
* MONETARY POLICY

5% OTHER (RECORDED VERBATIM)
6% DO NOT KNOW
3% REFUSED




the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

4
8. Which one of the following issues is the most important for your next Governor to
address? (READ RESPONSES, ROTATED, ACCEPTED ONLY ONE)

28% IMMIGRATION/BORDER SECURITY
27% EDUCATION
17% THE ECONOMY
12% JOBS AND UNEMPLOYMENT
6% HEALTHCARE/OBAMACARE
4% TAXES
3% MORAL ISSUES/FAMILY VALUES

2% DO NOT KNOW (VOL.)
1% REFUSED (VOL.)

9. Do you (ROTATED) approve or disapprove of the way Barack Obama is handling his job
as U.S. President? (PROBED: And would that be STRONGLY or SOMEWHAT
approve/disapprove?)

40% TOTAL APPROVE (NET)
22% STRONGLY APPROVE
18% SOMEWHAT APPROVE

56% TOTAL DISAPPROVE (NET)
8% SOMEWHAT DISAPPROVE
48% STRONGLY DISAPPROVE

3% DO NOT KNOW/CANNOT JUDGE (VOL.)
1% REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

5
CANDIDATE IMAGES

I am going to read you the names of a few people. After I read each name, first please tell me if
you have heard of that person and then tell me if you have a favorable or unfavorable opinion of
that person. If you have no opinion of a person, or have never heard of a particular person, just
tell me and well move on. (RANDOMIZED ORDER OF NAMES)

(ASKED FAVORABLE/UNFAVORABLE): And, do you have a STRONGLY
(favorable/unfavorable) opinion of that person, or just a SOMEWHAT (favorable/unfavorable)
opinion of that person?)

10. Doug Ducey (DEW-see)

40% TOTAL FAVORABLE (NET)
22% STRONGLY FAVORABLE
18% SOMEWHAT FAVORABLE

38% TOTAL UNFAVORABLE (NET)
14% SOMEWHAT UNFAVORABLE
26% STRONGLY UNFAVORABLE

14% HEARD OF, NO OPINION

5% NEVER HEARD OF

1% DO NOT KNOW (VOL.)
1% REFUSED (VOL.)

11. Fred DuVal (Du - VAL)

36% TOTAL FAVORABLE (NET)
19% STRONGLY FAVORABLE
18% SOMEWHAT FAVORABLE

30% TOTAL UNFAVORABLE (NET)
14% SOMEWHAT UNFAVORABLE
16% STRONGLY UNFAVORABLE

22% HEARD OF, NO OPINION

10% NEVER HEARD OF

2% DO NOT KNOW (VOL.)
* REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

6
12. Barry J. Hess

4% TOTAL FAVORABLE (NET)
2% STRONGLY FAVORABLE
3% SOMEWHAT FAVORABLE

8% TOTAL UNFAVORABLE (NET)
3% SOMEWHAT UNFAVORABLE
5% STRONGLY UNFAVORABLE

23% HEARD OF, NO OPINION

60% NEVER HEARD OF

5% DO NOT KNOW (VOL.)
1% REFUSED (VOL.)

13. Michele Reagan

23% TOTAL FAVORABLE (NET)
8% STRONGLY FAVORABLE
14% SOMEWHAT FAVORABLE

15% TOTAL UNFAVORABLE (NET)
8% SOMEWHAT UNFAVORABLE
7% STRONGLY UNFAVORABLE

30% HEARD OF, NO OPINION

28% NEVER HEARD OF

4% DO NOT KNOW (VOL.)
* REFUSED (VOL.)

14. Terry Goddard

47% TOTAL FAVORABLE (NET)
27% STRONGLY FAVORABLE
20% SOMEWHAT FAVORABLE

23% TOTAL UNFAVORABLE (NET)
11% SOMEWHAT UNFAVORABLE
12% STRONGLY UNFAVORABLE

18% HEARD OF, NO OPINION

10% NEVER HEARD OF

1% DO NOT KNOW (VOL.)
* REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

7
15. Mark Brnovich (Bur-no-vich)

23% TOTAL FAVORABLE (NET)
10% STRONGLY FAVORABLE
13% SOMEWHAT FAVORABLE

19% TOTAL UNFAVORABLE (NET)
9% SOMEWHAT UNFAVORABLE
11% STRONGLY UNFAVORABLE

23% HEARD OF, NO OPINION

31% NEVER HEARD OF

3% DO NOT KNOW (VOL.)
* REFUSED (VOL.)

16. Felecia Rotellini

28% TOTAL FAVORABLE (NET)
17% STRONGLY FAVORABLE
11% SOMEWHAT FAVORABLE

12% TOTAL UNFAVORABLE (NET)
6% SOMEWHAT UNFAVORABLE
6% STRONGLY UNFAVORABLE

24% HEARD OF, NO OPINION

33% NEVER HEARD OF

2% DO NOT KNOW (VOL.)
1% REFUSED (VOL.)

(ENDED RANDOMIZE)




the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

8
BALLOT TESTS

17. If the election for Arizona Governor were tomorrow, would you vote for (ROTATED)
Republican Doug Ducey, Democrat Fred DuVal, or Libertarian Barry J. Hess?

(PROBED THOSE WHO SAID DUCEY/DUVAL/HESS: AND WOULD THAT BE DEFINITELY
OR PROBABLY FOR [INSERT CANDIDATE]?)

(PROBED THOSE WHO SAID UNDECIDED: TOWARD WHICH CANDIDATE DO YOU
LEAN?)

46% TOTAL DOUG DUCEY (NET)
34% DEFINITELY DOUG DUCEY
8% PROBABLY DOUG DUCEY
4% LEAN DOUG DUCEY

37% TOTAL FRED DUVAL (NET)
28% DEFINITELY FRED DUVAL
6% PROBABLY FRED DUVAL
3% LEAN FRED DUVAL

5% TOTAL BARRY J. HESS (NET)
2% DEFINITELY BARRY J. HESS
2% PROBABLY BARRY J. HESS
1% LEAN BARRY J. HESS

10% HARD UNDECIDED/DO NOT KNOW (VOL.)

* OTHER, SPECIFIED (RECORDED VERBATIM) (VOL.)
* WOULD NOT VOTE (VOL.)
1% REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

9
18. If the election for Arizonas Secretary of State were tomorrow, would you vote for
(ROTATED) Republican Michele Reagan or Democrat Terry Goddard?

(PROBED THOSE WHO SAY REAGAN/GODDARD: AND WOULD THAT BE
DEFINITELY OR PROBABLY FOR [INSERT CANDIDATE]?)

(PROBED THOSE WHO SAY UNDECIDED: TOWARD WHICH CANDIDATE DO YOU
LEAN?)

47% TOTAL TERRY GODDARD (NET)
33% DEFINITELY TERRY GODDARD
10% PROBABLY TERRY GODDARD
5% LEAN TERRY GODDARD

45% TOTAL MICHELE REAGAN (NET)
31% DEFINITELY MICHELE REAGAN
10% PROBABLY MICHELE REAGAN
4% LEAN MICHELE REAGAN

7% HARD UNDECIDED/DO NOT KNOW (VOL.)

* OTHER, SPECIFIED (RECORDED VERBATIM) (VOL.)

* WOULD NOT VOTE (VOL.)
25 REFUSED (VOL.)

19. And, if the election for Arizona Attorney General were tomorrow, would you vote for
(ROTATED) Republican Mark Brnovich or Democrat Felecia Rotellini?

(PROBED THOSE WHO SAY BRNOVICH/ROTELLINI: AND WOULD THAT BE
DEFINITELY OR PROBABLY FOR [INSERT CANDIDATE]?)

(PROBED THOSE WHO SAY UNDECIDED: TOWARD WHICH CANDIDATE DO YOU
LEAN?)

43% TOTAL FELECIA ROTELLINI (NET)
29% DEFINITELY FELECIA ROTELLINI
11% PROBABLY FELECIA ROTELLINI
3% LEAN FELECIA ROTELLINI

41% TOTAL MARK BRNOVICH (NET)
30% DEFINITELY MARK BRNOVICH
8% PROBABLY MARK BRNOVICH
4% LEAN MARK BRNOVICH

14% HARD UNDECIDED/DO NOT KNOW (VOL.)

- OTHER, SPECIFIED (RECORDED VERBATIM) (VOL.)
* WOULD NOT VOTE (VOL.)
2% REFUSED (VOL.)



the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

10
20. And, in the election for your representative in the U.S. Congress, do you plan to vote for
(ROTATED) the Republican candidate or the Democrat candidate?

(PROBED THOSE WHO SAY REPUBLICAN OR DEMOCRAT: And would that be
DEFINITELY or PROBABLY VOTE FOR [INSERT CANDIDATE]?)

(PROBED THOSE WHO VOLUNTEER UNDECIDED OR DO NOT KNOW:
TOWARD WHICH CANDIDATE DO YOU LEAN?)

44% TOTAL VOTE REPUBLICAN (NET)
34% DEFINITELY REPUBLICAN
8% PROBABLY REPUBLICAN
2% LEAN REPUBLICAN

37% TOTAL VOTE DEMOCRAT (NET)
27% DEFINITELY DEMOCRAT
7% PROBABLY DEMOCRAT
3% LEAN DEMOCRAT

13% HARD UNDECIDED/DO NOT KNOW (VOL.)

2% NEITHER (VOL.)
1% INDEPENDENT/THIRD PARTY/TEA PARTY (VOL.)
3% REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

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ADDITIONAL DEMOGRAPHICS

21. Which of the following best describes you: (READ AND ROTATED)
65% MARRIED
13% SINGLE, NEVER MARRIED
11% WIDOWED
7% DIVORCED
* SEPARATED

3% REFUSED (VOL.)

22. Do you have children under the age of 18 currently living in your home?

20% YES
78% NO

3% REFUSED (VOL.)

23. On the issue of abortion, do you consider yourself (ROTATED) pro-life or pro-choice?

44% PRO-LIFE
47% PRO-CHOICE

4% DO NOT KNOW (VOL.)
5% REFUSED (VOL.)

24. How long have you lived in Arizona?

* LESS THAN FIVE YEARS
6% 5-10 YEARS
23% 10-20 YEARS
49% MORE THAN 20 YEARS
19% MY ENTIRE LIFE

2% DONT KNOW/REFUSED (VOL.)



the polling company, inc./WomanTrend on behalf of American Encore
Statewide Dual-Frame Survey of 600 LVs in Arizona TOPLINE DATA for Release
October 2014

12

25. Thinking for a moment about your social, economic, and political viewsDo you
consider yourself to be? [IF CONSERVATIVE/LIBERAL, ASKED] And would you
consider yourself to be VERY (conservative/liberal) or just SOMEWHAT
(conservative/liberal)?

45% TOTAL CONSERVATIVE (NET)
24% VERY CONSERVATIVE
20% SOMEWHAT CONSERVATIVE

25% MODERATE

22% TOTAL LIBERAL (NET)
12% SOMEWHAT LIBERAL
10% VERY LIBERAL

2% LIBERTARIAN

6% DO NOT KNOW/REFUSED (VOL.)

26. In politics today, do you consider yourself to be a (ROTATED) Republican,
Independent or Democrat? IF REPUBLICAN, ASKED: Are you a Tea Party
Republican, strong Republican or a not-so-strong Republican? If DEMOCRAT, ASKED:
Are you a Progressive Democrat, strong Democrat or a not-so-strong Democrat? IF
INDEPENDENT ASKED: Which way do you lean, or usually vote, the Democratic
Party or the Republican Party?

46% TOTAL REPUBLICAN (NET)
8% TEA PARTY REPUBLICAN
22% STRONG REPUBLICAN
10% NOT-SO-STRONG REPUBLICAN
7% INDEPENDENT LEANING REPUBLICAN

14% INDEPENDENT

34% TOTAL DEMOCRAT (NET)
9% INDEPENDENT LEANING DEMOCRAT
5% NOT-SO-STRONG DEMOCRAT
13% STRONG DEMOCRAT
8% PROGRESSIVE DEMOCRAT

1% OTHER (VOL.)
2% DO NOT KNOW (VOL.)
3% REFUSED (VOL.)