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Marketing Plan

Marketing Plan

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Published by rajuliza

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Published by: rajuliza on Dec 18, 2009
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03/06/2013

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PiaSha
Marketing Plan of
PiaSha
CoconutJuice
1.0 Report Background
Marketing of any product is an art. In this current world marketing is stands with a veryimportant role for lunching a new product. Marketing a product is becoming verydifficult and definitely so tuft. Because in launching a product, first of all the main problem is the competitors of that particular product. If the functions of marketing areright than the product can be marketed successfully. In the current world 85% of new product failed to build its image. Because definitely there is some mistakes happened inthe marketing process. So it is so difficult to identify the fault of launching a new product. If any company wants to survive, it has to differentiate with its product. If anybody failed to create any different with their product, that product will go in the dust box. The product should have value than it is easy to create the position in the customer mind. Because when the customer and the product understand their relation the equitycan built automatically.
1.1 Proposed Product
I have selected a new juice as the new product line of Partex Beverage. The product iscoconut juice. This drink is totally new for the customer or for the people in our country and even in various countries in the world. In the market we have many drinkslike,
Coca Cola
, Pepsi, and Virgin cola, URO cola and so one. But coconut juice is adrink, which is produce and marketed in our country for the first time. I am trying todifferentiate this product with the other and coconut juice is the most new concept for the customer. The drinks, which are available in the market is not the natural think. It isa hypothetical feeling as that food. The mango juice, which is available in the market, is just only the flavor. There is no relation with the juice and the real mango. So I createmy product as different as other. In my product I have a driver value which is theoriginality of the coconut. Customer can get the original test and the flavor of the1
 
PiaSha
coconut
.
PiaSha
is a drink where customer can feel the originality and feel thenature.
PiaSha
 
can build the value proposition.
1.2 Category of the Product
Product type:
 
NameLogo Color
 
Slogan
 
Package 
2
 
PiaSha
Market Information:Industry Size: 8 coresTarget Group: Rural people, middle class,student young peopleBuyer Consideration: New product, Price, BrandnameIndustry Information:Competitors: Sezan, Acme, Starship,Arong, Pran.Goal: We want to achieve 40%market share.Strategy: Competitive price.
2.0 Company Background
 In 1994, Mr. M. A. Hashem, Chairman of Partex Group visited an International TradeExhibition in the US, where he happened to meet the executives of Royal Crown ColaCo. International. From then on he started conceptualizing the idea of “RC” beverage brand in Bangladesh. With international brand name recognition and quality heexpected that it would gain acceptability in the Bangladesh market.When he returned, a wide range of marketing research was carried out by Partex as wellas RC International. After positive results, in 1996, the Corporate Head and theDirectors formed Partex Beverage Ltd. Mr. Rubel Aziz,3

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