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B
ARRY
G
OLDBERG
S
ENIOR
T
ECHNOLOGY
E
XECUTIVECTO
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CIO
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VP
Energetic technology executive valued for using cutting-edge technologies to create, develop and sellrevenue-generating products and services. Recognized for building and reshaping productive technologyteams with both domestic and off-shore members. Firmly technology-agnostic leader comfortabledeveloping large systems on many platforms including Microsoft, Java and open source technologies.Product Development • IT Operations • Software as a Service (SaaS) • Financial Planning • Budget/CostControl • Strategic Planning Infrastructure Design • Contract Negotiations • Quality ServiceAgreements/SLAs • Data Center Build-Out • Solution Design • Team Building/Leadership • SoftwareDevelopment Lifecycle • Virtual Server Technology • Policy & Procedure Development
P
ROFESSIONAL
E
XPERIENCE
Unigo, LLC
New York, NY
Privately funded Web 2.0 start-up providing multi-format college review content, generated by studentsfor students. Competes directly with traditional college guidebook publishers and colleges’ ownmarketing departments.
Chief Technology Officer (CTO)
8/2008 - presentSenior executive and chief architect responsible for defining and implementing Unigo's web presence andproduct offering. Oversee all software development (in-house and offshore) with hands-on managementof architecture, coding, design and product definition.
Responsible for all technical operations includingnetwork, email, data center, software licensing and system monitoring. Establish and maintain vendor engagements and negotiate software licensing agreements. Identify web-related or technical businessopportunities and risks for executives and board of directors.
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Responsible for development of WSJ On Campus, a site which offers relevant and informative
content from The Wall Street Journal, complemented by on-campus contributions and insider perspectives from Unigo's network of current students, professors and administrators. WSJ OnCampus is a strategic relationship between The Wall Street Journal and Unigo.
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Create social media strategy including metric and distribution tools, social monitoring andparticipation, social outreach, email marketing, physical outreach, link exchange, virtual events andcampaigns.
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Drive SEO through traditional and new innovative technical solutions.
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Implement technical aspects of marketing initiatives; implemented Google Ad Manager to serve asour advertisement framework and delivery engine.
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Stay abreast of industry trends, emerging technologies, social behavior and software developmentbest practices; promote Unigo.com at relevant industry events.
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Create strategic partnerships that complement Unigo’s offering and increase our web presence.
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Dramatically cut monthly costs by transitioning hosting to RackSpace; won additional cost savingsthrough development of Microsoft BizSpark relationship.
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Established primary development methodology, QA processes, best practices and project guidelines.
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Streamlined customer support process resulting in faster issue resolution and improved user interface; implemented GetSatisfaction to serve as a third-party feedback engine.
The Princeton Review
New York, NY
$200 million provider of K-12 assessment services, classroom and online test preparation.
Vice President Application Development
3/2006-8/2008Senior executive and chief architect responsible for defining and implementing all TPR technology andproduct strategies, and for re-engineering systems to meet corporate needs. Managed $8 million budget
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and team of 50 software professionals, vendors and contractors. Leveraged outsourcing opportunities toreduce costs and increase productivity. Negotiated and managed vendor engagements and softwarelicensing agreements.Strategic Leadership Initiatives
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Hands-on management and architecture responsibilities for many key systems, including HomeroomAssessment Center (a K12 learning management system offered to clients under a SAAS model ),multiple online testing systems to support both the Test Prep and K12 divisions, and a new flagshipwebsite developed using Ektron CMS.
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Lowered development costs $4.2 million and streamlined staff from 61 to 36 while facilitating merger of 3 divisional development groups into 1 technical team.
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Developed/Architected new corporate portal with Intranet/Extranet, based on open source technology(DotNetNuke).
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Played key role in winning school district contracts, including $16 million deal with Los Angeles USD.
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Saved $1 million and improved redundancy of major systems by migrating production systems to newmanaged data center. Significantly reduced total server footprint.
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Established Architectural Review Committee, and created vendor standards and guidelines toenhance project consistency.
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Participated in limited Microsoft beta program for .NET 3.0 Windows Workflow Foundation technology.Operations Management & Infrastructure Development
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Maintained more than 99.9% uptime for all TPR websites, which had more than 15 million registeredusers and received 1.3 million unique visits per month.
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Achieved 18% reduction in data center utility costs by decommissioning 50 servers.
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Reduced hardware and management costs and enhanced ability to test new software releases bydeploying virtual server technology (VMware) in development, QA and staging environments.
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Implemented Federated Identity Management to provide single sign-on and seamless authenticationfor TPR and partner systems.
Associate Vice President of Strategic Systems
11/2004-3/2006Headed new software development department whose function was to leverage software systems sharedacross all corporate and business divisions. Managed/architected several SaaS systems (i.e. AssessmentCenter for K-12 Services), and refactored existing systems so they could be offered as SaaS. Improvedfinance department and field office productivity by implementing e-commerce framework that consolidatedreporting, lowered account reconciliation times and reduced credit card processing fees. Implementednew corporate website using Ektron CMS and established authoring and quality workflow.
Zedak Corp.
Valhalla, NY
Vice President of Application Development
3/1997-8/2000 & 3/2002-11/2004Senior manager and chief architect leading software development teams in creating complex financialapplications for clients such as Morgan Stanley, UBS and Smith Barney. Directed cross-functional teamsdeveloping custom features/interfaces supporting clients’ multi-billion dollar revenue streams. Generatedmillions of dollars in revenue by successfully closing contracts and ensuring highest levels of customer satisfaction at all times.
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Served as senior architect and program director for web-based classified ad submission system for The New York Times. System allowed agencies to post ads directly to the paper’s backend systems.
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Helped develop XML standards for newspaper industry while serving on the Newspaper Association of America (NAA) committee that defined classified advertisement XML markup standards. Published inXML Bible for work done on classified XML standards.
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Defined/built from scratch internal corporate infrastructure to support collaboration, source control,incident tracking, document management and customer support.
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Grew company and developed team from 5 to 25 individuals in 1 year.
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