D Dl – Cs Sd

Plc L

[Insert Quote, no more than 4 lInes hIgh] lorem Ipsumcausae takImata dIssentIas eI QuI, meI sale sIngulIs no. mea ut epIcurI sensIbus. cu solum rIdens pro, ponderum consul vItuperatorIbus cu eos, odIo scrIpserIt perseQuerIs Quo ut.

Name

Ps, Cp

youth market SoCiaL meDia CamPaign

7 daysIn sydney contentcreatIon

challenge

ts nw S Wls d D Dl  ss s   f  uk dild  cs  b f vss  Sd. D Dl dvlpd  7 Ds Sd cp  ddss  bf. t p bjcvs w  cs  b f fs  Sd asl Fcb p d c d sd c ppp f  dd  dc wl  s w ts nw S Wls vll dl s.P f  cll ws  dvlp c  ddssd  lc f -pfssl/ ccl Sd fcsd c vlbl  wld w   scl d v dll lp vlls  dcd w   d w  d d  s  asl.

strategy

D Dl ld  cs cll  Fcb d tw  sc w vlls f  dc w xcll cc slls. Dbl “Dvs” k d Cs“Czz” Css w cs s  l bsd   dl psc, l cd psls.

Throughout the campaign the talent used:

•laptopsandprepaidwirelessbroadbandaccess•NokiaN955megapixelcameraphones•Panasonichandicamsfordailyvideodiaries•mobilewebapplicationDabrforonthegotweetsandtwitpics•TweetDeckandHootSuiteforothertweets•12seconds(throughemailandwebupload)forshortvideos•Flickrforallimagesandvideos•YouTubefordailyrecapsandlocation/experiencespecicvideos•Wordpress.comforblogs•Facebookforaggregatingallcontent

D Dl – Cs Sd

Plc L

Name

Ps, Cp

tWItter

Wordpress blog

tWItter background

ThetalentusedacombinedTwitteraccount,prexingeachtweetwiththeirinitials.Hoot

S llwd s  w ls   d’s c v w   dc wsl. h S ws ls bl  pdc xcll sscs bsd  dl d lclcs d p fs.isl wl  ws   lvl f c f fllws,  tw dcw lss ll  s  c  Fcb fs.

Wordpress blog

af ll s  Sdsd cdbl cp  Bl, Wdpss.cws cs s  bl plf d   bl  s ps d vw sddsscs. SC,  f wb bsd s l, ws ls ddd   bl.t l w sd  bl   dl bss d ld  pss w pppcs. Pss w lf dd, dsp ccsl s  spll,  sf .. “ sp  f Pcss Ll f S t”.Cs w sd sd f s  llw v   7 ds  Sd bl

basedontheauthor,locationorexperiencewhilestillbenetingfromkeywordmetadata.

D Dl – Cs Sd

Plc L

Name

Ps, Cp

you tube

FlIckr

you tube channel

Thevideoswereeditedtottwodifferentobjectives.Therstwastoproduce3minutedailyvideorecapsthatcouldbeuploadedtoYouTubewithin24hoursoftheday’s

xpcs. i s sc Dvs d Czz w s c  fcs s Sd slf.t scd bjcv ws  pdc  fv ss f  lcs/xpcsl s fcs f  d d/ Dvs d Czz’s ps. tlc/xpc ss w sbd  tb ml f wdspd dsb.

Atwomanteamlmedappropriatefootagewhichwaseditedovernight,readyfor

pblc  x f. t dcs, bls, s d ws w sd cp s cv.

FlIckr

ThetalentandDaemoncrewusedboththe5megapixelcameraphonesandadigital

SLr  cp sll f f  cp. ec d ps w pldd   pFlc cc  ss d cllcs. ill Flc slf ws  s f f

trafcandremainedastrongreferralthroughsearchterms,relevanttaggingandutilisingFlickrgroups.Extraimageswerecreatedfromthevideofootageaftertherststageof

c .