Een erg praktisch Social Media boekje

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OPEN BOOK

A Pactical Gide to Bsiness Goth

S O C I A L M E D I A—

HE ESSENIALS —

Anita Campbe reviews the basics or those ookin to use socia media in their business

GEING SArED —

John Jantsch on how to reach new customersusin the most popuar socia media sites

wHA’S NEx? —

Mashabe’s Adam Ostrow ooks at what ison the horizon or connected business owners

HE BuSINESS O SOCIAL MEDIA —

Q&A with OPEN’s Marcy Shinder and business expert Henry Bodet

01030810

CArDMEMBEr SOry —

Rae otencoRAFE NEW YORK

OPEN BOOk —SOCIAL MEDIA

SOcial mEdia

AS A NEw ErA O BuSINESS COMMuNICAION ENErS HE MAINSrEAM, wE ExPLOrE HE OOLS AND ECHNIquES HA ArE MAkING A DIErENCE

welcome to the latest in o seies o gides poviding pactical advice to help o manage and go o bsiness. Inthis isse e eamine the phenomenono social media  a collection o intitive, webdiven technologies that oe thepospect o locost, toa inteaction ith cstomes, pospective cstomesand those ho can inence opinionabot hat o bsiness has to oe. what’s moe, the global platom thesetools povide can be os to se o nopont cost  lean abot the tools andtechnies that have poved sccessl obsinesses so a, and detemine hat mimight be appopiate o o entepise.Acoss the bgeoning angeo applications and technies that allnde the social media heading, thee’scetainl something o eveone  bt hee to begin? In a eld so coded ithcompeting oes to delive pesonal andpoessional sccess in social media, e’veassembled an aa o highl inomedpactitiones, hose independentepetise povides a compehensivepespective on hat social media canoe the small bsiness one.Anita Campbell, onde o theaadinning online commnit hbSmall Bsiness ends, oes an accessiblegide to some o the concepts, tools andtechnies available. Dct ape Maetingonde and digital g John Jantschgives pactical tips o getting stated, hileAdam Osto o the social media blogMashable, povides a glimpse o hatthe te might hold. Descibing hisepeience, Cadmembe rae otengcopaints a vivid picte o the tpe o commitment and the eslting sccessthat can go ith a poactive appoach tosocial media. inall, enoned analstand technolog commentato Hen Blodget onds ot this isse, addessingsome o the commecial implications o social media in a convesation ith OPEN’s vice pesident o band maeting andstateg, Mac Shinde.Social media oes something oeve bsiness one: e hope this gidehelps o ndestand hat it can oe o.

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