Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Dalda pakistan

Dalda pakistan

Ratings: (0)|Views: 3,639|Likes:
Published by umer bin abid
market stategy of dada ghee pak
market stategy of dada ghee pak

More info:

Published by: umer bin abid on Dec 18, 2009
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less





Introduction: -Dalda
was formed in 1945 with the name of 
Ghee Corporation in subcontinent. But after the division of sub continent
takes this firm and Dada ghee become
Dalda Ghee
Corporation. but two years ago it became a private organization and became a separate unit from uni-lever.It starts working in providing edible oil and providing finest quality of brandand eatable oil and ghee.Now it becomes the market leader with 50 % of market share in oil and gheeindustries. it is divided into 3 regions all over the country as market on basis of competition. 
1.dalda ghee2.dalda banaspati3.dalda planta4.dalda canola5.dalda manpasand6.dalda olive oil(new product)
In last years prices were revised thrice due to change in prices of malaysian palm oilIn the beginning of the year the prices were 395 than 415 than 465 now latest prices are498.
Place: -
 ble at every stoThe products of dalda are available now in all over the Pakistan.At the bigning these products were available only in the big markets. But now theseProducts are availare easily.
Promotions: -
With the change of the new world every product that want to stay in the market have tomake changes according to the requirements of the market.To give competitive advantage to their customers firm have to make changes in productdesign affordability change in taste according to the customers desires.
Competitors of Dalda: -
The main competitors of dalda are1.Habib Oil2.Soya supreme oil3.Kisan Oil4.Tullo Oil
Market Share of Dalda: -
Dalda 50%Habib oil 30%Soya Supreme 20%
Future Prospects: -
Dalda Ghee industries have a good future because edible oil and ghee are the products,which are consumed daily by all the consumers and their demand is ever increasing. Thecompany is committed to improve its profitability by rationalizing the costs, increasingthe production efficiency and by its prudent marketing and sales policies in order to addvalue to the product portfolio.
The company has plans for diversification of its business to allied products and otherlines of businesses that are presently restricted to only one line of business. Thiswould again have a positive impact on the business of the company and contribute toits profitability.
Dalda olive oil: -
Dalda, the country’s largest brand of edible oil and fats and ahousehold name for over 60 years, became the first leadingbrand to introduce olive oil in Pakistan.Regarded by the top nutritionists around the world as the finestcooking medium, olive oil has proven health benefits and has
been the cooking oil of choice since centuries in many Europeancountries, says a press release.Launched at a well-attended Press conference, Dalda Olive Oilwill be available in three variants, namely
Dalda Extra VirginOlive Oil
, preferred for salads, shallow frying, low heat cooking,
Dalda Pure Olive Oil
preferred for medium heat frying andcooking and
Dalda Pomace Olive Oil
which is highly suitablefor Pakistani style of cooking that uses high heat and deep frying.Speaking at the launch press conference, Usama Khan, MarketingDirector Dalda Foods stated: “More than anything else people aredeeply concerned about what they consume and its quality, as itdirectly influences their health. Dalda has been the most trustedname in cooking mediums for 3 generations, always deliveringquality products meeting the international quality standards.
Goals and Objectives
In response to the changing lifestyles and consumer preference,Dalda is proud to launch the range of finest olive oils in Pakistan. Withthe unmatched quality and international cooking expertise of Dalda,we are confident that Dalda Olive oil will set new benchmarks of quality in Pakistan.” He further added that regular use of Olive Oil has excellent healthbenefits which include protection for the heart, cancer-fightingproperties and blood sugar control. He went on to say: “Launch of Dalda olive oil is to be seen as Company’s strong commitment to carefor the health of its consumers and the society, as we firmly believethat the long term success of any business is directly dependent on thewell-being of the society in which the Company operates.” 
Market Segmentation: -
For this new product olive oil Dalda segment the market into two partsHigher income classMiddle Higher income classBecause the price of Dalda olive oil is 650 rupees per liter. And the main focus of dalda is to provide quality products to its customers.
Market Targeting: -
For Dalda olive oil the target customers are categories asHigher income classMiddle Higher income classHealth conscious people
Placement of Product: -
Dalda olive oil is launched in all the big markets of Pakistan.After this the olive oil must be available at other cities.
Promotions: -

Activity (29)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Anwer Jabbar Qureshi added this note
DEAR CUSTOMERS, We hope that you all will be fine & happy by the grace of ALMIGHTY ALLAH. We are one of the reputable Catering Services Company in Karachi for a long time. There is attached our Menus and facebook link is given below Please visit us and like us. http://www.facebook.com/pag
Muhammad Talha liked this
Sunny Chohan added this note
dalda is the best
Farhan Ateeq liked this
Fahad Naseem liked this
Sunny Chohan liked this
Ayaz Shah liked this
sizor007 liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->