been the cooking oil of choice since centuries in many Europeancountries, says a press release.Launched at a well-attended Press conference, Dalda Olive Oilwill be available in three variants, namely
Dalda Extra VirginOlive Oil
, preferred for salads, shallow frying, low heat cooking,
Dalda Pure Olive Oil
preferred for medium heat frying andcooking and
Dalda Pomace Olive Oil
which is highly suitablefor Pakistani style of cooking that uses high heat and deep frying.Speaking at the launch press conference, Usama Khan, MarketingDirector Dalda Foods stated: “More than anything else people aredeeply concerned about what they consume and its quality, as itdirectly influences their health. Dalda has been the most trustedname in cooking mediums for 3 generations, always deliveringquality products meeting the international quality standards.
Goals and Objectives
In response to the changing lifestyles and consumer preference,Dalda is proud to launch the range of finest olive oils in Pakistan. Withthe unmatched quality and international cooking expertise of Dalda,we are confident that Dalda Olive oil will set new benchmarks of quality in Pakistan.” He further added that regular use of Olive Oil has excellent healthbenefits which include protection for the heart, cancer-fightingproperties and blood sugar control. He went on to say: “Launch of Dalda olive oil is to be seen as Company’s strong commitment to carefor the health of its consumers and the society, as we firmly believethat the long term success of any business is directly dependent on thewell-being of the society in which the Company operates.”
Market Segmentation: -
For this new product olive oil Dalda segment the market into two partsHigher income classMiddle Higher income classBecause the price of Dalda olive oil is 650 rupees per liter. And the main focus of dalda is to provide quality products to its customers.
Market Targeting: -
For Dalda olive oil the target customers are categories asHigher income classMiddle Higher income classHealth conscious people
Placement of Product: -
Dalda olive oil is launched in all the big markets of Pakistan.After this the olive oil must be available at other cities.