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Company Rebranding Proposal

Company Rebranding Proposal

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Published by: anon-895995 on Aug 14, 2007
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12/11/2012

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MM1 Eddy Tang
Company Rebranding Proposal
Changing the look, changing the future of 
Nintendo
By: Eddy TangDate: 14/8/07 *Updated*- 1 -
 
MM1 Eddy Tang
Executive Summary:This is a proposal to consider the update of the company Nintendo’s current look as to stay in league with company competition and boost business growth. In detail, this proposal will include what I intend to do, the importance of the change, the methods I will use and the expected results.
- 2 -
 
MM1 Eddy Tang
Table of Contents
Company Rebranding Proposal ......................................................................................1Changing the look, changing the future of Nintendo .............................................1Executive Summary: ..................................................................................................2This is a proposal to consider the update of the company Nintendo’s current look asto stay in league with company competition and boost business growth. In detail,this proposal will include what I intend to do, the importance of the change, themethods I will use and the expected results...............................................................2Table of Contents ........................................................................................................31. Introduction: ...........................................................................................................42. The Purpose of Rebranding: ...................................................................................43. Why Rebranding Should Be Considered: ..............................................................43.1 ...........................................................................................................................43.2 ...........................................................................................................................4Examples of Rebranding: ...........................................................................................43.2.1 Figure 1 .........................................................................................................53.2.2 Figure 2 .........................................................................................................53.2.3 Figure 3 .........................................................................................................54. Changing the Logo: ................................................................................................64.1 Design Example ..............................................................................................65. Project Timeframe: .................................................................................................76. SWOT Analysis: .....................................................................................................77. References ..............................................................................................................7- 3 -

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