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MM1 Eddy Tang1
MM1 Eddy Tang
1. Executive Summary:
This is a feasibility report which is following up the rebrandingproposal. The Rebranding Proposal was used to make thecompany consider updating the company Nintendo’s current look,as to stay in league with company competition and boost businessgrowth.This next report will deal with the research into methods of rebranding and alternatives to what I have had suggested in theproposal. The purpose of this report is to:
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Demonstrate my research in the area
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Ensure a higher success rate in the rebranding operation byconducting such research
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Highlight new opportunities
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Highlight threats
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Provide thoroughly researched information
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Establish design alternativesand
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Narrow-down alternativesBy the end of this feasibility report, the optimal strategy will havebeen identified for implementation given that the recommendedstrategic venture is considered viable.
2
MM1 Eddy Tang
Table of Contents
1. Executive Summary: ...............................................................................................2This is a feasibility report which is following up the rebranding proposal. TheRebranding Proposal was used to make the company consider updating thecompany Nintendo’s current look, as to stay in league with company competitionand boost business growth.This next report will deal with the research into methods of rebranding andalternatives to what I have had suggested in the proposal. The purpose of thisreport is to: ..............................................................................................................2Demonstrate my research in the area ......................................................................2Ensure a higher success rate in the rebranding operation by conducting suchresearch ...................................................................................................................2Highlight new opportunities ...................................................................................2Highlight threats .....................................................................................................2Provide thoroughly researched information ...........................................................2Establish design alternativesand ..........................................................................................................................2 Narrow-down alternatives ................................................................................................................................2By the end of this feasibility report, the optimal strategy will have been identifiedfor implementation given that the recommended strategic venture is consideredviable......................................................................................................................2Table of Contents ....................................................................................................32. Project Description: ................................................................................................42.2 What were the project objectives? ....................................................................43. Background Information: .......................................................................................43.1 What is rebranding? ..........................................................................................43.2 Why should rebranding should be considered? ................................................43.3 What is the rebranding history of Nintendo? ....................................................41.Figure 1 – the Nintendo Gameboy® ...................................................................54. Possible Solutions: ..................................................................................................54.1 Alternative 1 (Utilizing a Company Slogan) ....................................................54.2 Alternative 2 (Rebranding the Company logo) .................................................55. Evaluation of Solutions: .........................................................................................65.1 Alternative 1 (Utilizing a Company Slogan) ....................................................65.2 Alternative 2 (Rebranding the Company logo) .................................................66. Most Feasible Solution: ..........................................................................................67. Conclusion: .............................................................................................................68. References: .............................................................................................................69. Appendix: ................................................................................................................79.1 Figure 1 – The Nintendo Gameboy (Product Rebranding) ..............................79.2 Figure 2 – Coke Slogans (Slogan Rebranding) ................................................79.3 Figure 3 – Nintendo Slogan ..............................................................................79.4 Figure 4 – Nintendo Logo ................................................................................8................................................................................................................................83
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