Titan had traditionally focused on premium segment , in the late 90s Titansegmented the market in to different groups based on different parameters.
:In this the market is divided into groups on the basis of variables suchas age, family, size, life cycle, gender, income, occupation, education,religion, race, generation, nationality, social class. These variables arethe most popular basis for distinguishing customer groups. Thefollowing are some of the demographic variables used to segment themarket:
Age and life cycle stage
: Consumer wants and preferenceschange with age. These tastes and preferencesare not constant and change with time.
Titan markets its products for all following age groups:
Less than 12 :Dash, Zoop.
Between 12-20: Dash, Fast Track, Sonata, WWF.
Between 18-30: Fast Track, Flora, Sonata, Raga,Edge, Bandhan, WWF,Nebula, Octane, Technology, Spectra,
Between 30-55: Edge, Nebula, Raga, Steel, Xylus,Regalia, Automatic,Heritage,Bandhan, Orion, Exacta, Royale,Insignia.
Above 55: Regalia, Classique, Sonata.
: Gender segmentation has been applied to clothing,hairstyling cosmetics, wrist watches,magazines etc. There are certain brands, which are positionedexclusively for a specific gender.
Titan markets its product across: