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Marketing Plan for New Innovative Product Earring Radio

Marketing Plan for New Innovative Product Earring Radio

Ratings: (0)|Views: 2,749|Likes:
Marketing Plan for New Innovative Product Earring Radio
Marketing Plan for New Innovative Product Earring Radio

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Published by: Khawaja Naveed Haider on Dec 19, 2009
Copyright:Attribution Non-commercial

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04/14/2013

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Marketing Management Project
(Sony MobyX)
Submitted to:
Miss Ayesha Khalid
Submitted By:
Ayesha KarimAfifa AliAnum MasoodAyesha Arif ButtSaira BanoFatima AzizSanaa Usman
Section: DBBA III
1 |Page
 
Acknowledgements
We would sincerely like to thank Miss Ayesha Khalid for being so cooperativeand encouraging through out the semester, she has delivered the coursevery loyally and sincerely due to which we have a good understanding of our course, this project has given us a wider and informative prospect, itwas really a reflective and a thought provoking project.
Finally, we would like to thank our family and friends for supporting us during theresearch of this project and for contributing valuable inputs to the research work.
Table of Contents
2 |Page
 
Executive Summary
3 |Page
S.No.ContentPage1.
Executive Summary
42.
Marketing Research
53.
The Product ( Good or service) and Business Idea
64.
Market Analysis
95.
Competitor Assessment
136.
Marketing Strategy
157.
Forecast and Budget
228.
Implementation and Control Plan
249.
Contingency Plan
2510.
Questionnaire
2611.
Survey Results
28

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