Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
28Activity
0 of .
Results for:
No results containing your search query
P. 1
Case Study on Cummins

Case Study on Cummins

Ratings: (0)|Views: 1,735 |Likes:
Published by aparna_pandey11

More info:

Published by: aparna_pandey11 on Dec 19, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/28/2013

pdf

text

original

 
1
A case studyonChange in marketing strategy of Cummins India ltdSubmitted byAPARNA PANDEYNSB Bangalore
 
2
Contents
1.
 
Abstract 12.
 
Company profile 23.
 
Growth of company 34.
 
Cummins in India 45.
 
Companies mission vision and values 56.
 
Objective of the study 67.
 
Basic change 78.
 
Cummins strategy 9
1.
 
Domestic market share leadership. 102.
 
Through lens of the customer 123.
 
Customer loyalty 134.
 
Export. 145.
 
Low cost producer (six sigma). 156.
 
Mergers and joint ventures 157.
 
Performance management. 16
9.
 
Conclusion 1610.
 
Recommendation 17
 
3
ABSTRACT
In the recessionary period to sustain in the environment every company has to evaluate itsstrategies and formulate new strategies to maintain its brand and position.Cummins India ltd is one of the company which has done the evaluation and reformulation of itsstrategies to overcome by the problem of declining the sales.Earlier the Cummins India ltd has its policies and approaches which was PROFIT oriented.While due to the change in scenario its has change its policies to CUSTOMER orientedapproaches.Here is the detail of Marketing strategies adopted by Cummins India ltd to retain the marketshare.

Activity (28)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
pedro_113 liked this
Anbo Wang liked this
Hazem Al-Hartani liked this
Tanya Yang liked this
bmabisaab liked this
Adil Khan Tareen liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->