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Marketing Research
 
MarketingResearch
CustomerGroups
 
ConsumersEmployeesShareholdersSuppliers
Uncontrollable Environmentfactors
 
Economy TechnologyCompetitionRegulationsPoliticalfactorsSocial &Culturalfactors
Controllable Environmentfactors
 
ProductPricePromotionDistributionAssessing informationneedsProvidingInformationMarketingDecisionMaking
M a r k e t I n g M a n a g e r s
Market Segmentation Target marketselectionMarketing
ROLE OF MARKETINGRESEARCH
 
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Research is a process
(orseries of iterative steps), and followed often whenmanagement is faced with a “problem” and/or“opportunity”, management needs further information inorder to make a decision – the need for market(ing)research is an issue that is likely to need addressing...
 The question is
 
“when to conduct market(ing)research?”
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Akshay Sharma

badiya hai yaar ,,,,,i like this document ,,,,thanx

reply05 / 24 / 2012
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