The typeface designer creates a font style so that each character iseasily distinguished from the others. Your responsibility is to choosefonts that make it easy for your readers to read your narrative. Doesthis mean you shouldn’t use those great fonts you love? No. What itdoes mean is that decorative and script font styles are hard on thereader’s eye and should be reserved for decorative and impactpurposes, not in long swaths of body text.
Readability is your responsibility. Here, you are helping your readersmove through your publication without straining their eyes. Thisbecomes an issue in longer texts, like books. There’s a reason you’reseeing more “large type” books on the market - readability for oldereyes. Readability includes not only the choice of font style, but fontsize, character and word spacing, line length and spacing betweenlines.
Terms of the Trade
Many of the terms still used when discussing type issues date fromthe early days of type-setting. Some of them include:•Points. A unit of measure when discussing type. Font sizes aremeasured in points. There are 72 points to an inch.
Word Processing for Publishers Series - A Typography Primer