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CountryRep™
2009
What
are
the
reputations
of
countries?
What
drives
country
reputation?
Which
countries
would
you
invest
in
and
visit?
www.ReputationInstitute.com
Country Reputations are Vital
Strong reputations build
political diplomacy
...Countries with greatreputations
attract tourists
...Countries with positivereputations are more likely to
attract FDI
A positive country reputation
supports companies
2Copyright 2009. Reputation Institute. All Rights Reserved.
Reputation Management
a beautiful country, an enjoyable country,offers an appealing lifestyle
APPEALING ENVIRONMENT
offers a favourable environment for doingbusiness, is run by an effective government,has adopted progressive social andeconomic policies, is a responsibleparticipant in the global community
EFFECTIVE GOVERNMENT
produces high quality products and services,is inventive, is technologically advanced, is animportant contributor to global culture
ADVANCED ECONOMY
Capturing Reputation
Countries cannot manage what they don’t measure. Reputation Institute has been measuring reputations rigorouslysince 1999. Our approach is based on a simplified and standardized model for measuring reputations internationally.The beating heart of the model is the
CountryRep Pulse
– the degree to which people trust, admire, respect, and havea good feeling for a place. Underlying the Pulse score are three dimensions that influence perceptions of a companyand its reputation; it is the importance of these dimensions which drive country reputation. Understanding the dimensiondrivers of reputation provides the raw material for countries to create strategic platforms that communicate and engagewith their stakeholders on the most relevant key issues.
3Copyright 2009. Reputation Institute. All Rights Reserved.
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