Log In | Sign Up | Help
Upload_transparent

The End of Control: Attention is the New Currency — Forget the Idea of “Controlling Distribution”

Twitter Facebook
  • Send This
  • Add_to_favs_transparent
  • Embed
  • Download
  • Flag
  • Add to Favorites

Scribd requires Javascript. Please enable Javascript in your browser.

Value This
Doc
Scribd
Average
     
Pages: 3 43
Words: 1537 13640
Characters: 9220 81678
Lines: 8 623
     
     
Letters per word: 6.0 5.99
Words per line: 192.13 21.89
Words per page: 512.33 317.21

Document Information

234 Reads | 0 Likes | 0 Comments | 0 Favorites

Added By
Description

Let’s face it: In our increasingly networked world, the vast majority of media content simply cannot be kept away from its audience. Publishers can no longer create more demand by injecting artificial scarcity — in other words, by attempting to control distribution. That’s how it used to work when media was simply a product: as a content creator, if you did not have distribution you were — literally — nowhere to be seen or heard. That is how the major record labels ended up controlling 80% of the world’s music market: they controlled distribution. And production. And promotion (via radio). And pricing. Everything.... http://www.mediafuturist.com/the-end...

Pdf_16x16 3 Pages


Date Added

04/04/2008

Category

Uncategorized.

Tags
Groups
Copyright

Attribution Non-commercial

More info »