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Copy (2) of Marketing of Five Star Hotels

Copy (2) of Marketing of Five Star Hotels

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Published by Sohil Koticha

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Published by: Sohil Koticha on Dec 22, 2009
Copyright:Attribution Non-commercial

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09/21/2012

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INDEX
DEFINITION
CLASSIFICATION OF HOTELS
HOTEL MARKETING – THE CONCEPT
USERS OF HOTEL INDUSTRY
BEHAVIOR PROFILE OF USERS
MARKET SEGMENTATION FOR HOTELS
MARKETING INFORMATION SYSTEM FOR HOTELORGANIZATION
FORMULATION OF MARKETING MIX FOR HOTELORGANIZATION
HOTEL MARKETING - AN INDIAN PERSPECTIVE
CHAINS OF INDIAN HOTELS
INDIAN HOTEL SECTOR (SWOT)
 
Hotel and Catering Industry
 
The concept of Hotel originated in the 6th century BC in the formof Inns that were run by couples and provided sleepingarrangements in dormitories. Hotels as is known today emergedin Switzerland and were patronized by the aristocracy.Significant development in the transport facilities, innovationsand inventions in the field of Communication, Industrialization,Urbanization and further emergence of tourism as an Industrypaved the ways for the development of hotel and motels on anorganized basis. The officials on deputation, the business peopleon trade promotion mission, the foreign representatives ondifferent missions, the domestic or foreign tourist interested invisiting a place for pleasure or gaining knowledge can't performor enjoy it if hotels are not developed. Restaurants, cafeteriasand hotels offer food services and lodging facilities to thecustomers. Modern hotels provide refined services to theicustomers often treated as respected guests. The significance of management practices in the hotel industry has increasedbecause the business principle that "the customer is alwaysright" is accepted and practiced in totality.The growing principle of managerial efficiency in hotel industryhas necessitated application of marketing principle. Today theservices are required to be planned, organized, controlled,automated audited for quality control and evaluated regularlywith the motto of initiating qualitative improvement in services.The traditional concept of hotel management has changed due tothe inclusion of modern sophisticated domestic facilities like air-conditioning, four channel music, cold drinks, fridge, T.V. set,telephone, luxurious beds, round the clock room servicing, coffeeshop, swimming pool, health club, shopping arcade etc.
 
Since the Hotel Industry thrives on customer services andsatisfaction, the marketing practices become significant to raisethe effectiveness of managerial decisions.
Definitions:
(1)
A building or institution providing lodging, meals andservice for the people - Webster (2)A superior house for the accommodation of strangers -Chamber Twentieth Century Dictionary(3)A house wherein travelers stay - The Concise OxfordDictionary(4)A licensed residential establishment and licensed wageboard covered workers with four or five more employed inlicensed hotels letting bed rooms on accommodation for eight or more person - The British Catering/Wage Act, 1943(5)Premises qualifying for the reduced rate of duty andpremises structurally adapted to the use for the purpose of thereception of guests and travelers decisions to sleep in thepremises, or structurally adapted for use of a restaurant - TheFinance Act, 1910 in U.K.

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