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The Internship Report is on British American Tobacco Bangladesh, The

The Internship Report is on British American Tobacco Bangladesh, The

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Published by: touhidrazib on Dec 23, 2009
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The internship report is on British American Tobacco Bangladesh, the market leader incigarette manufacturing companies in Bangladesh. It is thought to be an idealorganization for the application of the knowledge that a graduate gains during his/her four years study period. In addition, as BATB is a company with multifarious challengesof tobacco manufacturing industry, a graduate can also apply various theories and can beinnovative. This report has been organized into two major separate sections. First theorganization part which is divided into four parts. In Part I, the mission, vision, history of the company is discussed along with the functions of different departments. Based onPorters five forces model Part II is prepared. SWOT analysis is done in Part III to identifystrengths, weakness, opportunity and threats. One of the major findings was the existinglaw of Bangladesh regarding smoking. And in Part IV, Brand performance analysis wasdone based on Boston Matrix along with sales trend for a few years.The second part is the project part, which is divided into eight parts.In Part I, the tasks those were assigned by company supervisor is discussed in short andthe experience that has been gathered is also discussed. Part two is the main project part,which is the Financial Analysis. First of all, analysis of Common size income statementand balance sheet is done and then ratio analysis and bankruptcy prediction is done. The balance sheet and income statement of 1994-99, Common size Income Statement,Balance Sheet, ratios and forecasted Income Statement and Balance Sheet are in presented in Appendix I. The financial analysis explains BATB’s current and historical performance in finance area. Some suggestions are also given to BATB so that BATBcan retain its leadership in the market. In the third part, ‘The Impact of CDS in the ShareManagement of BATB’ is discussed but here the qualitative analysis is done because of lack of information. In fourth part ‘Comparison of Standards of Business Conduct between BAT and BATB’ is done and recommendation are made. Fifth part includes‘Advertising andPromotion Policy’. This is the updated version of Advertising and Promotion Policy1988. In this Policy, a few standards of Business Conduct and Marketing Code of Conduct of BATB and Section 294(B), Bangladesh Penal Code was incorporated. Sixth part is about ‘Records Management’. This is a training module for the managers for 
 
implementing Records Management thorough out BATB. Two projects were submittedto Social Responsibility Managers as per his instruction- ‘Railway Station Waiting RoomBeautification’ and ‘Returning the Light of the Eyes of the Cataract Patients’. In theEighth part Checklist on Statutory requirements of DSE, CSE and SEC and checklist onCompanies ACT 1994 are presented which were prepared to ensure compliance withthose requirements and laws.Company OverviewBritish American Tobacco Bangladesh (BATB) is one of the pioneer cigarettemanufacturers in the world. The company was formed at the turn of the 20th centurywith the objective of establishing a worldwide business. TodayBritish American Tobacco sells the leading brands in over 30 marketscovering 102 countries, has more than 200 brands worldwide, employsmorethan 55,000 people and produces some 2 billion cigarettes every day.British American Tobacco Bangladesh Company Limited is one of thelargest private sector enterprises in Bangladesh, incorporated under theCompany’sAct 1913 on 2nd February 1972. BAT has over the decades consistentlyinvested in Bangladesh market through Bangladesh Tobacco Company (BTC).ThusBTC has always been on the business of manufacturing and marketingdifferent brands that meet the standards found everywhere in the world.BAT has a plan to build their business in three ways:?Organic growth in their existing markets?Quick and effective entry into new markets and?Potentially attractive acquisition, joint ventures or othe
 
strategic alliances.The merger of British American Tobacco with Rothmans International had beenannounced on 11th January 1999. This global merger was completed on 7thJune1999. This brings together the number 2 and 4 players which will boastacombined volume exceeding 900 billion cigarettes around the world withsome120,000 employees and a worldwide market share of 16 percent (PhillipMorrishas a 17 percent share). The merger will help to attain in BritishAmericanTobacco’s vision of becoming the world’s leading International TobaccoCompany.The British American Tobacco Group is one of the world’s leadinginternational manufacturers of cigarettes, marketing its products inalmostevery country worldwide. It is the clear leader in acompetitive and fast moving business. The group consists of four tobaccosubsidiaries, which are given below:?British American Tobacco Company Limited, which produces cigarettesin over 45 countries for domestic and foreign markets in Europe,Australasia, Latin America, Asia and Africa.?Brown & Williamson Tobacco Corporation is the third largest tobaccocompany in the US.?British American Tobacco (Germany) GMBH is a leading cigarette

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