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SEO Checklist forDesigners,Programmers and ProjectManagers.
By Paul WylieFor any questions or comments concerning the SEO Checklist pleasecontact us. 
Copyright © 2006, Paul WylieThis report may not be modified in any way shape or form but may be distributed freely.
 
 
 
Table of Contents
 
1.0 DEFINING A USABLE SITE...............................................................................................................4
 
2.0 LIST OF THE MOST COMMON USABILITY PROBLEMS..........................................................5
 
3.0 FOR DESIGNERS..................................................................................................................................7
 
4.0 FOR PROGRAMMERS........................................................................................................................9
 
5.0 FOR PROJECT MANAGERS............................................................................................................12
 
6.0 BUILDING CREDIBILITY AND MAINTAINING IT....................................................................14
 
7.0 SITE SUBMISSIONS...........................................................................................................................15
 
8.0 BASIC LINKING STRATEGY..........................................................................................................16
 
9.0 ONGOING SEO MAINTENANCE....................................................................................................16
 
10.0 SUMMARY.........................................................................................................................................18
 
SEO GLOSSARY.......................................................................................................................................18
 
11.0 SEO GLOSSARY...............................................................................................................................19
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SEO Checklist for Designers,Programmers and Project Managers.
By Paul Wylie
As a SEO specialist, I have seen an alarming number of websites that are flawed.Whether it is navigation issues, poor readability, or slow site load times due tobloated images, they can be all summed up as usability problems. These keymistakes could be avoided only with the proper knowledge of some traditionalSearch Engine Optimization (SEO) practices.I believe that by following some simple checklists, you can help avoid the mistakesthat are so prevalent on so many of the sites that we see.There is no mystery to usability. It simply involves creating a site which is accessible,is easy to use, and delivers on its promises. You can have a site that meets the mostimportant standards of usability by planning it well and always keeping the end userin mind. Remember that sites should not be designed for their owners - they shouldbe designed for their users, both man and machine.Problems with usability could be said to stem from just two sources: the site itself and the user. In fact, the site is always at fault if a visitor (however experienced orinexperienced) has problems navigating, getting information or understanding thesite.If you are a web developer, designer or project manager using these checklists, youcan be assured that you will be delivering a site that follows accepted best practices,and therefore, is of the highest standards. If you’re responsible for commissioning orspecifying a site, you can use these checklists as a basis for your specification, andto ensure that the site is right the first time.
1.0 Defining a Usable Site
A usable site will:Help users achieve a goal, usually to find something such asinformation, or obtain something such as a book.Make it easy for them to achieve that goal..e.Make it possible to achieve the goal quicklyMake achieving that goal a pleasant experienc
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