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Gurgaon 2

Gurgaon 2



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Published by niteshsarna79
how can we do magic with todays customers
how can we do magic with todays customers

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Published by: niteshsarna79 on Aug 15, 2007
Copyright:Attribution Non-commercial


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Display in allotted zones
Cash desk 
–should give theimpression of a more service-oriented business .If displays look tired, shelveschipped, or the corners dusty,customers may conclude, thatcleanliness and details are notimportant to you.
Designed windows
can be traffic-stoppers and display is also themirror of a store.Unqualified display service kills business, Items that might not standout on a shelf can become hotsellers, when is advertised in awindow display.Depending on the traffic and thescope of the window, displaysshould change frequently to keepthe fresh look minimum every 3weeks
Create eye-flow
and balance byusing color, shapes and repetitionto draw the eyes around the display
Step back from the display and make sure, that it is interestingfrom all sides, not just the front.
Change your windows when the store is open and don’t coveryour window, when you are changing it.
A.Eye Levelis the most powerful position.
B. Products must bepulled forwardon the shelf.
C. Products need toface forward.
D. Never leaveopen holes of space.
E. Determine whereprice tagsgo and stick to it
Category Management
Category Management
is a process where categoriesappear as strategic business units and where the mainmarketing goal is to satisfy the expectations and wishes of the consumers.Each sales person is given one category which he isresponsible for category's performance measures andtargets
 product supply
shelf presentation and promotion
Advantages of Category Management – 
Higher levels of consumer satisfaction and value frommore consumer-focused procurement

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