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Research Methods

Research Methods

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Published by inamulhaqhaider
make by inam -ul-haq
make by inam -ul-haq

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Published by: inamulhaqhaider on Dec 23, 2009
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11/07/2012

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Research MethodsPAK HERO
INTRODUCTION
 
1
Mr. Muhammad JavedIqbalMr. Muhammad Sabir 
 
Pakistan is one of those countries of the world whereAuto Rickshaws are extensively used as a publictransport. Till 1996,Italian made Rickshaws were usedin Pakistan having 90% market share.
 
In 1996, a young Pakistani businessman andindustrialist, Mr. Muhammad Javed Iqbal introduced“PAK HERO RICKSHAW” in Pakistani market.Produced within the limited resources this Rickshawwas a masterpiece of quality and performance, whichbrought about a revolution in the auto industry. Itgained extensive popularity and in a very short periodof time, “PAK HERO” became a known name all over Pakistan.
 
PAK HERO auto rickshaw having similar functions,shape and use as that of Italian made rickshaw, provedto be a very close substitute for it. It is amazing thatPak Hero became the market leder in a period of onlythree year and its demand has been on the rise ever since.
 
PAK HERO is a private limited company, its board of Directors comprise the following members
Mr. Javed Iqbal(Chairman/CEO)Mr. Abdul Hameed(Director Marketing & Sales)Mr. Sabir Sharif (General Manager Production)Mr. Syed Shahid Mustafa(General Manager Finance)
 
 
Research MethodsPAK HERO
 
Although PAK HERO has entered into automobile market only a few years ago,even then it has snatched the major market share from its competitors. PAK Herois now considered to be one of the major automobile industries because it hasbuilt a good reputation in quality and performance. PAK HERO manufactures itsproducts in accordance with customer needs. Its product range includes
2
 
Research MethodsPAK HERO3
PAK HERO established itself bymanufacturing the high quality products.PAK HERO has a separate quality controldepartment for a check at every stage of the production, from receiving rawmaterial to completion of final product. Tohave a complete control over quality PAKHERO is following the international qualitystandards as per requirements of ISO9000 to fulfil the needs of its valuablecustomers.PAK Hero’s trained workforce andexperienced engineers devote their energies for the improvement of itsproducts. Experts within the country andabroad are also consulted to assure thequality. Therefore its quality is, beyonddoubt, the best.

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