•Marketing is the process of
the conception,promotion and distribution of
ideas, goods, services, organizations
to create and maintain relationships that will
- Boone & Kurtz
•Marketing is the social process by which individuals and groupsobtain what they
through creating and exchangingproducts and value with others.
•Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing the customer relationships in ways that benefit theorganization and its stake holders.
- American Management Association