Unresolved issues that must be resolved before launch. These issues arehighlighted.
Marketing strategies including PR and advertising plans.This document will not provide:
a roadmap for future features (contained in the Market Requirements Document)
an explanation of the technical features of the product (contained in the User Documentation).
Given that Berkeley DB XML is a first-generation product addressing an emerging marketdemand, and given that Sleepycat is a small company with a small number of XMLcustomers, access to primary data is extremely limited. The beta program should assistin obtaining additional primary data through in-depth conversations with customers andprospects. Much of our current primary data at this point is purely anecdotal.This document represents a detailed analysis of secondary sources: analyst reports,various web sites, and competitive products.
XML is rapidly becoming a preferred method for describing data within and betweenapplications. Its distinct advantage is that it is both highly portable and flexible. Astandards body (W3C) has established standards to create a stable lingua franca,however developers still retain unlimited freedom to extend the language as needed for specific applications. XML is particularly useful for data being shared across the WorldWide Web, thus it is seen as a preferred alternative to HTML.In short, XML is a preferred data description language for interconnected devices thatshare data – or some day expect to share data.
If market penetration can be measured in terms of the number of developers using thatlanguage, or in terms of number of applications with that language, XML is still quite anascent language. Nearly every large software manufacturers has embraced XML insome large initiative, including vendors such as Microsoft, Sun, IBM and Oracle.However, several factors have restricted the reach of XML:1)While several XML standards (such as XML 1.0) are appearing to stabilize, manyother standards remain volatile (such as the query interface Xpath).2)Further adding to the instability, many large vendors offer alternative flavors of XMLin order to dilute standardization. Unlike Java, there is no single dominant proponentof the language. Microsoft, especially, believes XML is a threat to the ubiquity of theWindows, and thus it co-opts XML with every new release.Andrew Hawthornpage 2 of 14Version 2.0
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