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Project on Mineral Water Industry

Project on Mineral Water Industry

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Published by: saikanna on Dec 23, 2009
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A STUDY ON MINERAL WATER BOTTLES ____________________________________________________________________  _ 
Om I wil give le1 INTRODUCTION 
Water forms an essential part of every living being. After air, water is the mostimportant necessity for life. Water plays a number of functions for the body. It servesas the body's transportation system, it acts as a lubricant, it regulates the bodytemperature etc. The eulogy for water is an unending thing. In fact more than 2/3
of the human body is made of water. The importance of water for human body can bewell accessed from the fact that if the amount of water in our body is reduced by just1-2%, we feel very thirsty. If it's reduced by 5%, our skin will shrink and we willhave difficulty moving our muscles and if it's reduced by 10%, we will die.Moreover with this commodity being a human necessity it makes best senseto do business in. As a normal human being requires on an average needs 2-3 litresof water everyday and world population is more than 6 billion (growing at 2-3%annually), the business opportunity is humongous and the potential is largelyuntapped. These facts about water added to the growing number of cases of water  borne diseases, increasing water pollution, increasing urbanization, increasingscarcity of pure and safe water etc. have made the bottled water business quitelucrative. In addition with getting pure drinking water from municipal taps in citiesand towns becoming a luxury the scenario has become so lucrative in business sensethat the opportunity is being misused by a number of companies especially in our country. These companies are selling plain tap water under the name of mineralwater and are be-fooling consumers. The situation has got aggravated by lack of awareness among common people about mineral water and also due to lack of initiatives on part of the government both on count of setting stringent norms as wellas on taking action against non-compliers. In fact one of the major factor for flourishing of the sector is the public fear that water supplied by civic bodies isimpure. _______________________________________________________________________  _ 1
A STUDY ON MINERAL WATER BOTTLES ____________________________________________________________________  _ 
POPULARITY OF MINERAL WATER:The tradition of bottled water and mineral water is not very old. Even in westerncountries the practice of bottled drinking water started in 1950s. The trend of havingmineral water gained grounds in the market.Since ancient time people have used water from mineral springs, especially hot springs,for bathing due to its supposed therapeutic value for rheumatism, arthritis, skin diseases,and various other ailments. Depending on the temperature of the water, the location, thealtitude, and the climate at the spring, it can be used to cure different ailments. Thisstarted the trend of using mineral water for drinking purpose to exploit the therapeuticvalue of the water. This trend started gaining momentum in mid 1970s and since thenlarge quantities of bottled water from mineral springs in France and other Europeancountries are exported every year.The concept of bottled has been quite prevalent in western countries due to greater healthconsciousness and higher awareness about health and hygiene. The internationalstandards regarding bottled water are so stringent that for a particular brand of water to becertified as bottled water it has to get approvals on four levels: federal, state, tradeassociation and individual company levels.In United States, the bottled water industry is regulated on four levels: federal (by theU.S. Food and Drug Administration as a food product), state, industry association, andindividual company. EPA (Environment Protection Agency) regulates public water systems. FDA regulates bottled water that crosses state lines. _______________________________________________________________________  _ 2
A STUDY ON MINERAL WATER BOTTLES ____________________________________________________________________  _ SOME OF THE STANDARDS GOVERNING THE BOTTLED WATER INDUSTRY IN
Water is classified as bottled water or drinking water, if it meets all applicablefederal and state standards, is sealed in a sanitary container and is sold for humanconsumption.
Bottled water cannot contain sweeteners or chemical additives (other than flavors,extracts or essences) and must be calorie-free and sugar-free.
Flavors, extracts and essences -- derived from spice or fruit -- can be added to bottled water, but these additions must comprise less than one percent by weightof the final product.
Beverages containing more than the one-percent-by-weight flavor limit areclassified as soft drinks, not bottled water.
Bottled water may be sodium-free or contain "very low" amounts of sodium.
Tap water uses Chlorine as a disinfectant bottled water uses Ozone as adisinfectant.
Bottled water should not contain chlorine. _______________________________________________________________________  _ 3

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