50 Benefits of Web Video & Video Email Marketing
10. Provide Better Customer Service -
Videos can be produced quickly and easily, but the perceivedvalue is so much higher than a phone call or plain text email. The end result, happier customers.
11. Connect with Clients and Prospects from Anywhere -
Just like regular emails, you can send videoemails to your next door neighbor or all away around the world with the click a button.
12. Reduce Calls to Customer Support -
When you do a better job of addressing your customers'questions and concerns, you reduce the number of times they contact you for help. Web video allowsyou to communicate more effectively. Therefore, when you respond to customer questions with videoemails, you can provide better answers, and your customers won't need to contact you as often.
13. Improve Consistency in Your Marketing -
Consistent and clear marketing messages lead tocustomers and prospects who understand who you are and what you offer. When they're ready to buy,they'll likely think of you. With video email marketing, you'll have a library of every video you ever sent.Review them to ensure consistency and have your team review them as well. Now you're all on thesame page.
14. Use Video to Educate -
Arguably one of the best ways to sell is to take an informative tone withprospects. Teach them about things that interest them and help them in their businesses. Mix in contentabout how you fit into this without being pushy. If done right, your prospect won't even realize yourselling them.
15. Reach Out to Younger Customers in Their Domain -
The world we live in is constantly evolving andchanging. Business and marketing is no different. The rise of the internet, and more recently web video,is undeniable. More people are watching videos online every day. Make sure that some of those videosare yours.
16. Introduce Cross Sells -
Part of what makes video email powerful is the series of exit links located onthe side of the video. When you record a video, you have the power to include links on the side of thescreen that lead to whatever information you would like. This creates a great potential for soft-sellingand calls-to-action. "Click the link on the right to take advantage of this offer today!"
Refining processes is one of the fastest ways to increase efficiency; leading to a significant savings inboth cost and time. When you use web video, you not only refine the process, you enhance it. Plaintext can only say so much. Video takes your processes via your message to the next level.
17. Prime Your Prospects Before You Meet Them –
With video email marketing, you can incorporatevideos into your routine that accelerate the sales process. When you speak with a prospect over thephone for the first time, ask for an email address and send him a video email instead of a plain textemail. Now he’s getting to know you, one of the first steps in making a sale, and you don’t have to do athing beyond pressing send.
18. Saying it is Easier Than Typing it –
Great at speaking but not at typing? Even if you are adept at it,you could probably think of a more profitable, or enjoyable use of your time. With video emailmarketing, you’ll reduce your time spent on the keyboard and improve comprehension simultaneously.
19. Automate Training of New Hires –
Web video allows you to create training videos to automateyourself out of teaching the basics (and more). When you bring in a new team member, have themaccess relevant training videos at home or wherever. By the time they’re ready to start, they’ll have a