Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Sep Facebook Ads Whitepaper

Sep Facebook Ads Whitepaper

Ratings: (0)|Views: 69 |Likes:
Published by Helen M. Overland
Facebook is getting really, really BIG. From a business point of view, that means there is opportunity to use this platform to reach potential customers and clients.

Facebook's strength is not just in the size of its' audience though… it's in the granular targeting abilities of the platform. Advertisors can reach small geographic areas and target ads by interests, age, gender, relationship status, and more.

Find out:
-How big is Facebook now?
-Why suppliment Yellow Pages listings with Facebook ads?
-How is Facebook advertising different from Search Engine PPC advertising?
-How can Demographic targeting be used in a Facebook campaign?
-6 Key Steps for Building an Effective Facebook Campaign
Facebook is getting really, really BIG. From a business point of view, that means there is opportunity to use this platform to reach potential customers and clients.

Facebook's strength is not just in the size of its' audience though… it's in the granular targeting abilities of the platform. Advertisors can reach small geographic areas and target ads by interests, age, gender, relationship status, and more.

Find out:
-How big is Facebook now?
-Why suppliment Yellow Pages listings with Facebook ads?
-How is Facebook advertising different from Search Engine PPC advertising?
-How can Demographic targeting be used in a Facebook campaign?
-6 Key Steps for Building an Effective Facebook Campaign

More info:

Published by: Helen M. Overland on Dec 24, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

09/14/2010

pdf

text

original

 
 
Facebook Ads:
A Guide for 
 
Local Advertisers
 
Search Engine People
115 Chambers Drive, Unit A1Ajax, Ontario CanadaL1Z 1E21-877-486-7875905-426-9340
press@searchenginepeople.com
From the 
Search Engine People
Marketing Research and Intelligence Series
By: Helen M. OverlandDate: October 27
th
, 2009
 
 
Search Engine People
1-877-486-7875
 
www.SearchEnginePeople.comPage 2 of 12 © 2009 Search Engine PeopleUnauthorized Distribution isProhibited115 Chambers Drive, Unit A1Ajax, ON Canada L1Z 1E2905-426-9340
Why Advertise on Facebook?
In 2009, Facebook is a place for people to network with each other and
share information online. Along with email, it’s one of the key places
people go online to interact with friends, family, and likemindedacquaintances.
And there’s no question about it… Facebook is BI
G.
How Big is Facebook?
As of October 2009, there are about 12,300,000 people onFacebook
 –
in
Canada 
. That’s in addition to the estimated
84,000,000 people using Facebook in the USA.
Of course, that’s just Facebooks’ self 
-reported numbers. Toverify the popularity of the service, it is possible to query
Google’s data to find out which social networks are the most popular, as measured by the
number of people searching for each site.Following is a graph comparing how many people searched Google for Facebook, Twitter, andMySpace over the course of 2009.
 
There are about 100,000,000 people using Facebook just in Canada & the USA
 
 
Search Engine People
1-877-486-7875
 
www.SearchEnginePeople.comPage 3 of 12 © 2009 Search Engine PeopleUnauthorized Distribution isProhibited115 Chambers Drive, Unit A1Ajax, ON Canada L1Z 1E2905-426-9340
As seen by Google search volume data, Canadians areclearly very interested in Facebook. In fact, Canadians arefar more interested in Facebook than in Twitter andMySpace combined, despite the fact that Twitter receivesa lot of news press, and MySpace has been around inpopular culture for a longer period of time.Americans by contrast, were using MySpace more than Facebook up until early 2009. In thefirst quarter of 2009, US searchers began showing more interest in Facebook than MySpace,and have been searching for Facebook related content on an ever-increasing basis since thattime. Twitter continues to be of some interest to people, but so far has not shown the sharpincrease in interest which Facebook enjoys. In addition unlike Twitter, Facebook offers a ready-made advertising platform businesses can take advantage of on a self-serve basis.
 
020406080100120
     J    a    n     J    a    n     J    a    n     F    e     b     M    a    r     M    a    r     M    a    r     A    p    r     A    p    r     M    a    y     M    a    y     J    u    n     J    u    n     J    u     l     J    u     l     A    u    g     A    u    g     A    u    g     S    e    p     S    e    p     O    c    t
   S   e   a   r   c    h   V   o    l   u   m   e    f   o   r   N   e   t   w   o   r    k
2009 Social Network Popularity -CANADA
Google Searches for Network Name
1
facebook twitter myspace
A single ad running on Facebook targeting people within 10 miles of Toronto,Ontario could reach around 1.3 million people.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->