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Best Strategic Learning Investment for Marketers in 2010?

Best Strategic Learning Investment for Marketers in 2010?

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Published by ellenhoenig
12 bloggers and thought leaders share their reflections on where Pharma and Healthcare Marketers might focus their learning in 2010. Six themes emerged: 1)the importance of e-Patients, authenticity, stick to marketing basics, new ROI measures, new marketing paradigm required and new skills and leadership.
12 bloggers and thought leaders share their reflections on where Pharma and Healthcare Marketers might focus their learning in 2010. Six themes emerged: 1)the importance of e-Patients, authenticity, stick to marketing basics, new ROI measures, new marketing paradigm required and new skills and leadership.

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Published by: ellenhoenig on Dec 24, 2009
Copyright:Attribution Non-commercial

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08/26/2010

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The illiterate of the 21
st 
century will not be those who cannot read or write, but those who cannot learn, unlearn, and relearn.-
Alvin Toffler, Rethinking the Future 1999
For Pharma and Healthcare Marketers
 
famous words from 1624
...
„No man is an island‟ could be modernized 
to express the idea that Every man is a planet. And that every man and woman hashis or her own gravitation, orbit, weather system and sun. No man or woman existsas a section apart from the world. All isnecessarily connected and responsive,interrelated and communicative. Weexchange information to that whichsurrounds us and that which we surround...
-
Adapted from Sophie WardMy Theory of the Universe 2009
Weasked11leadingbloggersandthoughtleaderstosharetheirreflections:
whatwouldtherecommendastoplearningstrategiesforPharmaandHealthcaremarketersin2010
ForthecontextofthiseBook,wechoseanoldquoteandaverymodernphotographtodepictthechallengesofthecomingyear
theleveragingandmixingofoldandnew.Welookforwardtolearningwithyouin2010.IfyoufindthiseBookvaluable,shareit!
 
Best Strategic Learning Investment in 2010?
Order of Contributions
Ellen Hoenig Carlson
, Editor, AdvanceMarketWoRx,Notes From The Back of The Book blogAsk, Embrace, and Act: A 21
Marsha Shenk
, Thriving Enterprise blog, TheBestwork People
Dave deBronkart
, The New Life of e-Patient Daveblog, Society for Participatory MedicineEngage Authentically in e-Patient Conversations
Andrew Spong,
STweM blog and ConsultancyThe ROI of Authenticity
Steve Woodruff 
Susannah Fox
, Health Research and DigitalStrategy, Pew Research Center Internet andAmerican Life ProjectMissing an Opportunity
Jonathan Richman
, Dose of Digital blog, BridgeWorldwideWhere To Spend Your First Marketing Dollar
Adam Cohen
, A Thousand Cuts blog, RosettaInteractiveFitting Social Media into Marketing Strategy
Wendy Blackburn
, ePharma Rx blog, IntouchSolutions Digital AgencyDigital Back-to-Basics
Fard Johnmar
, Founder of the Path of the Blue EyeProject and blog, Healthcare Vox, Envision 2.0Measure the ROI of Compassion
Phil Baumann
, Phil Baumann Online blog, NurseThe Marketing Circle of Life
John Mack,
Pharma Marketing blog, Editor-in-Chief of Pharma Marketing NewsThe New Pharma Marketing Paradigm
Angela Dunn,
Odom Lewis blog and ExecutiveSearch in Healthcare Marketing

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