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Snapshot -Environment,Behaviour,Physical Distribution , Direct Selling

Snapshot -Environment,Behaviour,Physical Distribution , Direct Selling

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Published by Dr. Aayushman
Snapshot on basics of channel management - environment, behavior, conflict , direct
Snapshot on basics of channel management - environment, behavior, conflict , direct

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Categories:Types, Business/Law
Published by: Dr. Aayushman on Dec 24, 2009
Copyright:Attribution Non-commercial

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07/22/2012

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Environment of Marketing Channels
 
 
 
Environment of MarketingChannels
EconomicCompetitiveSocio – Cultural -DemographicTechnologicalLegal
 
 
 
Environment
EconomicSocioculturalCompetitiveLegalTechnological
Producers andManufacturersIntermediariesTarget MarketsFacilitatingAgencies
focus of ChannelManagement
The Impact of Environment in aMarketing Channel Context
Channel manager’sanalysis of environmental impactmust include allchannel participantsMember  participants Nonmember  participants

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