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Table Of Contents

Introduction
Empty your cup!
Don’t listen to the “so-called” experts…
Do you have what it takes to be an e-entrepreneur?
The Internet — Your Business Tool
The Right Product Sells Itself
The Eternal, Changing Business Plan
1. Getting Started
1.2 Navigation
1.3 Defining a Usable Site
1.3.1 Good Content is Critical
1.3.2 Ease of Access to Information
1.3.3 Quick Access to Information
1.3.4 Cleanly Designed Pages
1.3.5 Download Status
1.3.6 Usability Problems
1.4 Building Interactivity and Personalization
1.5 Graphics
1.6 Web Copy
1.7 Choosing a Domain Name
1.7.1 Using Expired Domains to Skyrocket Your Traffic
1.8 The Host
1.9 Testing and Performance
1.9.1 Monitoring and Tracking
2.2 What Businesses Are Succeeding on the Net?
2.3 Should you be selling a product or a service?
2.4 Importance of Back-end Selling
2.5 Cross-Selling
3. Secrets of Winning Traffic through Search Engines
3.1 How Search Engines Work
3.2 Top Search Engines
3.3 Search Engine Page-Ranking Algorithms
3.5 Web Copy for SEO
3.6 Submitting to Search Engines
3.7 Search Directories – The Benefits of Browsing
3.7.1 Submitting to Search Directories
3.8 Pay-Per-Click — Buying Status
3.8.1 Show Me the Money!
3.8.2 Submitting to Pay-Per-Clicks
3.8.3 Google AdWords
3.9 Link Popularity and Link Analysis
3.9.1 Reciprocal Links and Partner Sites
3.9.2 Picking Your Partner
3.9.3 Inward Link Analysis
3.10 Optimizing Your Website
3.11 Monitoring Your Progress
3.12 Three Words About Spam
4. Buying Advertising and Keeping Customers!
4.1 Banners
4.1.1 Banner Glossary
4.1.2 Banner Economics
4.2 Text Links
4.3 Classified Ads
4.4 Cultivating New Customers
4.5 Creating Effective Ads
4.6 Advanced Ad Tracking
5. Getting Rich from Affiliate Programs
5.1 Joining an Affiliate Program
5.2 Launching Your Own Affiliate Program
5.3 Cooking Off the Spam
5.4 Managing and Tracking Your Affiliate Programs
5.5 Evaluating Your Website’s Performance
5.6 How to Attract Affiliates
5.6.1 Classifying Affiliates for Better Management
5.6.2 A Few Avoidable Errors
5.7 LinkShare – Affiliate Network that Works
6. Exploding Your Profits through Email Marketing
6.1 Collecting Opt-In Email Addresses
6.2 Double Opt-in
6.3 Intelligent Targeting Through Tailor Made Research
6.4 Renting or Buying Lists
6.5 Creating Unblockable DHTML Pop-Ups
6.6 Email Marketing Tactics
6.6.1 Writing Headlines That Grab Your Customers and Sell
Your Goods!
6.6.2 Tips for Building Your Email Lists
6.6.3 Email Content – Text vs. HTML
6.7 Managing Email campaigns
6.7.1 Personalization in Email Marketing
6.7.4 Refrain from Spamming
6.8 Analysis of Email Campaigns
6.8.1 Tracking Performance - Measuring Useful Metrics
6.8.2 Enhancing Email Response
6.9 Autoresponders
6.10 Call to Action — Closing the Deal
6.11 Sample Marketing Email
7. Creating Newsletters That Sell As Well As Inform
7.1 Advantages of Newsletters as a Marketing Tool
7.2 Creating an Effective Newsletter
7.3 Steps for a Successful Newsletter Campaign
7.4 Getting Subscribers for Your Newsletter
7.5 Advertising in Newsletters
7.6 Promoting Affiliate Programs through Newsletters
7.7 Blogs
7.8 Planning Your Content
7.9 Ezine Joint Ventures
7.10 Managing Your List
8. Joint Ventures — Partnering For Success
8.1 Choose Your Partners
8.2 Joint Subscriptions
8.3 Exit Pop-ups
8.4 Plug Your Pals
8.5 Strengthening Your Joint Ventures
8.6 Track Your Joint Ventures
8.7 Keeping Your Customers
customers?
9. Selling Information Products Online
9.1 Finding a Writer
9.2 What Can You Write About?
9.2.1 Pleasure Books
9.2.2 Inspirational Books
9.2.3 Study Books
9.2.4 How-To Books
9.2.5 Choosing the Right Topic
10. Creating a Hot Software Product
10.1 Building an Outline
10.1.1 Feature List
10.1.2 User Stories
10.1.3 Data Directory
10.2 Study Competition
10.3 Determine Pricing
10.4 Choosing a Programmer
10.5 Developing Functionality
10.6 Creating a Work Agreement
10.7 Packaging Your Product
10.8 Customer Service and Support
11. Press Releases
11.1 Writing an effective press release or news article
11.2 Press Release Distribution
11.3 When should you distribute press releases?
12. Viral Marketing
12.1 Viral Marketing through EBooks
12.2 Viral Marketing through Emails
12.3 Viral Marketing with Affiliate Programs
12.4 Viral Marketing on the Web
12.5 Word-of-Mouth Viral Marketing
12.6 Measuring Viral Effect and Performance
13. Managing Your Life When You Work From Home
13.1 Balancing Your Business and Family
13.2 Know How to Say “No”
13.3 Take a Day Off from Work at Least Once a Month
13.4 Learn How to Compromise
13.5 Maintaining a Positive Attitude Is Good For Business
Conclusion: All You Need to Skyrocket Your Web
Profits
Some Warnings
A Personal Invitation from Stone Evans
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Published by Debojyoti
The Ultimate Affiliate E-Book for Online Marketing
The Ultimate Affiliate E-Book for Online Marketing

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Published by: Debojyoti on Dec 24, 2009
Copyright:Attribution Non-commercial

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05/24/2012

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